AFRIMA President and Executive Producer, Mike Dada, highlighted the significance of the turnout, emphasizing the event’s role in promoting African music and supporting the continent’s creative economies. According to Dada, the 1,216 attendees include 732 artistes and managers, 301 delegates from Africa and the diaspora, and 183 technical production staff.
“The scale of participation this year underscores the global influence and economic potential of African music,” Dada said. “From boosting Lagos’ tourism sector to creating opportunities for our creatives, AFRIMA is more than an awards show—it is a catalyst for cultural integration, peace, and economic growth.”
Dada stressed the unifying power of music, noting that AFRIMA focuses on talent rather than ethnicity, with partnerships and initiatives guided by shared humanity. He also extended gratitude to key partners, including the Lagos State Government, First Bank, Guinness, Glenfiddich, the Swedish Government, and the UK Government for hosting the Welcome Soirée.
British Deputy High Commissioner Jonny Baxter praised the growing influence of African music on the global stage, highlighting Afrobeats’ dominance in the UK and worldwide. “It is essential for us to strengthen connections through music and the creative industries,” Baxter said. “The UK remains committed to partnerships that foster mutual economic growth.”
Lagos State Commissioner for Tourism, Arts and Culture, Mrs. Toke Benson-Awoyinka, described the city as a thriving hub for creativity. “Lagos is Africa’s cultural capital, where ideas flourish and talent finds opportunity,” she said. “Our ministry is committed to building an ecosystem where creatives can thrive, collaborate, and compete successfully on the global stage.”
AFRIMA Week promises a series of high-profile events, workshops, and performances, reaffirming Lagos’ position as a central stage for Africa’s cultural and creative expression.