As the interconnections between SEO and AI Search grow increasingly significant, marketing leaders must adopt modernized, comprehensive brand visibility strategies. Semrush is positioning itself at the forefront of this conversation, and Spotlight 2026 will bring together more than 1,000 senior leaders, including CMOs, heads of brand, SEO executives, and growth teams, to move beyond theory and develop practical blueprints for brand visibility.
“In a world where LLMs and AI agents are changing every facet of brand discovery, staying static is not an option,” said Andrew Warden. “Spotlight 2026 is designed to provide a practical roadmap to adapt and to own brand visibility. We’re bringing together the world’s leading operators to challenge assumptions and walk away with the plans required to outperform their competitors.”
Strategic Blueprint to Win in Digital Visibility
Spotlight 2026 will address the rapid shifts transforming the digital marketing industry and offer high-impact strategies for marketers. The event will feature main stage keynotes, focused breakout sessions, and curated discussions designed to prioritize:
- The SEO + AI Search Opportunity: Capturing market share through a comprehensive approach integrating traditional search and AI-driven discovery strategies.
- Total Digital Brand Visibility: Ensuring brand share-of-voice dominance across a fragmented ecosystem of platforms and large language models (LLMs).
- Executive-Level Performance: Maintaining marketing effectiveness during periods of radical technological change.
- Peer-to-Peer Exchange: Curated networking for leaders navigating parallel competitive pressures.
The AI Visibility Bootcamp
In addition to the main conference, Semrush will run an AI Visibility Bootcamp, offering a hands-on track for marketers to gain practical experience maximizing brand presence across both traditional and AI-driven discovery platforms. The bootcamp focuses on real workflows, tools, and actionable use cases that can be implemented immediately.
Building on Proven Momentum
Spotlight 2026 follows a record-breaking 2025 event and aims to further establish Semrush as a thought leader in online visibility management. Additional details, including speakers, agenda highlights, and ticket availability, will be shared in the coming months.
Semrush Holdings, Inc. is a leading SaaS platform that enables businesses worldwide to manage and measure campaigns across SEO, advertising, content, social media, and competitive research. The platform provides actionable insights and solutions to help companies build, manage, and evaluate online marketing campaigns effectively. Semrush is headquartered in Boston and has offices in Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Munich, Limassol, Prague, Warsaw, and Yerevan.