Speaking on the collaboration, Tope Adeniyi, CEO of AXA Mansard Health Limited, described the initiative as a reflection of the company’s promise to transition from being just a payer to becoming a partner in customers’ lives. The campaign, themed #PartnerForLife, is designed to remind stakeholders that AXA Mansard values enduring relationships over transactional interactions.
“Valentine’s Day gives us a perfect opportunity to put our words into action, assuring our customers that we will always be by their sides through life’s milestones, challenges, and moments that truly matter,” Adeniyi said.
Uzor Arukwe was chosen as the face of the campaign for his alignment with the company’s values. Adebola Surakat, Chief Marketing Officer of AXA Mansard, said, “Uzor embodies love, empathy, and care. More importantly, he prioritizes his audience, ensuring that he entertains and inspires. This mirrors our commitment to putting customers first, which is why he is a natural partner for this campaign.”
As part of the initiative, AXA Mansard is launching a social media challenge inviting customers to tag their ‘safe space’ and the people who make life special. Entries with the highest engagement stand a chance to win exclusive health insurance packages.
For the past three years, AXA Mansard has been engaging Nigerians to reshape perceptions around protection, emphasizing that it is not a one-off transaction but a long-term commitment with tangible benefits.