Despite leaving the 2026 Grammy Awards without a win, Justin Bieber is seeing a significant post-ceremony boost in music consumption, particularly in the United Kingdom, where two tracks from his surprise project Swag have returned to the charts.

Bieber entered the Grammys with four nominations, including Album of the Year and Best Pop Vocal Album for Swag. Two standout tracks from the project — “Daisies” and “Yukon” — were also nominated for Best Pop Solo Performance and Best R&B Performance, respectively. However, the Canadian singer did not add to his existing Grammy tally.

While he may not have secured a trophy, Bieber capitalised on the exposure of music’s biggest night with a stripped-down live performance of “Yukon.” Alone onstage with a guitar, his vocals, and a looping pedal that allowed him to build live samples and feedback layers, the performance quickly reignited interest in the track.

The impact was immediate in the U.K. market.

“Yukon” has returned to both the Official Singles Downloads and Official Singles Sales charts after months of absence. The track re-enters at No. 59 on the Official Singles Downloads ranking, driven largely by digital storefront purchases such as iTunes. It also reappears at No. 65 on the broader Official Singles Sales chart, which tracks total sales across formats. Both positions mark new peak placements for the song.

The resurgence is notable given the track’s limited chart history. “Yukon” has now spent just three weeks on both sales tallies. It originally debuted on the charts in August 2025, briefly climbed to a then-peak position, and quickly dropped off. Until now, it had not appeared on either list since last summer.

“Daisies,” the more pop-leaning single from Swag, is also experiencing renewed traction, though its comeback is unfolding differently. Unlike “Yukon,” it does not return to the sales rankings. Instead, “Daisies” re-enters the Official Streaming chart at No. 77 and reappears at No. 99 on the U.K.’s main chart tracking the most-consumed songs across all formats.

Historically, “Daisies” has proven to be the stronger performer in the U.K. The track previously climbed to No. 1 on the Official Singles chart and peaked at No. 3 on the Official Streaming tally. With a longer and more stable chart run than “Yukon,” it is approaching half a year on both rankings if it maintains momentum in the coming weeks.

Together, “Daisies” and “Yukon” remain Bieber’s only entries from Swag and its follow-up Swag II to reach the Official Singles Sales and Downloads charts. Their renewed visibility underscores the continued commercial impact of high-profile live performances, even in the absence of award wins.

Though the Grammy night ended without additional hardware for Bieber, the charts suggest that the exposure — and a compelling live showing — may have delivered a different kind of victory.