Held on February 14, the high-profile event attracted a vibrant mix of business leaders, entertainment figures, and invited guests, transforming the evening into one of the capital’s most talked-about social gatherings of the year. The atmosphere was electrified by performances from award-winning Nigerian music icon 2Baba and Afrobeats star Tekno, while popular online streamer Peller delivered an energetic stage appearance that kept attendees engaged.
Beyond the celebration of love and music, the evening marked a significant corporate milestone with the official unveiling of Promiseland Records. The launch signals the real estate company’s strategic diversification into the fast-growing Nigerian music industry, underscoring its ambition to play a broader role in youth empowerment and creative enterprise.
The new label begins operations with five emerging artistes already signed under what company executives described as competitive, artist-friendly contracts designed to foster long-term growth and stability.
Speaking at the ceremony, Chairman of Promiseland Estate, Dr. Lawrence Oloche Emmanuel, accompanied by his wife, Ambassador Gift Emmanuel, said the expansion reflects the company’s commitment to investing in young Nigerian talent and contributing to national development through the creative economy. He announced an initial capital injection of ₦1 billion into Promiseland Records, describing it as a foundational step in building a sustainable platform for music and entertainment.
In a move that drew applause from guests, the newly signed artistes were presented with brand-new vehicles, accommodation support, and comprehensive brand styling packages as part of their onboarding benefits. According to the company, the gesture is intended to provide financial and personal stability, enabling the artistes to focus fully on their craft without immediate economic pressures.
Industry observers note that with substantial funding, high-profile backing, and a strong launch statement, Promiseland Records is positioning itself as a serious contender in Nigeria’s competitive music landscape.