Celebrated annually on the second Friday of March, World Sleep Day is an initiative by the World Sleep Society aimed at raising awareness about the critical role of sleep in overall wellbeing. This year’s theme, “Sleep Well, Live Better,” emphasizes the profound impact that restorative sleep can have on physical, mental, and emotional health.
Scientific evidence shows that good sleep is essential for memory retention, learning, immune function, energy restoration, and overall resilience. Conversely, poor sleep has been linked to serious health conditions, including obesity, diabetes, cardiovascular disease, cognitive decline, and heightened vulnerability to infections. By promoting quality sleep, experts argue, societies can enhance productivity, wellness, and quality of life.
For Mouka, participation in this global initiative reflects a long-standing commitment to improving sleep health in Nigeria. Since its inception in 1959, the company has sought not only to provide high-quality sleep products but also to educate consumers on the importance of healthy sleep habits.
Speaking on Mouka’s involvement, Tolu Olanipekun, Head of Marketing, said:
“The theme ‘Sleep Well, Live Better’ aligns perfectly with our mission to enhance the wellbeing of Nigerians. Quality sleep is fundamental to a healthy and productive life, and we are committed to helping people understand and achieve it.”
As part of World Sleep Day 2026 activities, Mouka partnered with leading healthcare organizations, including the Nigeria Society of Physiotherapy and the National Association of Orthopaedic and Manual Therapists, to deliver educational sessions and community engagement initiatives. These collaborations aim to highlight not only the importance of sleep duration but also the quality and timing of sleep, emphasizing how proper sleep environments and routines can significantly boost health outcomes.
Sleep experts stress that sleep health encompasses multiple dimensions, including consistency in sleep schedules, efficiency in falling and staying asleep, alertness during waking hours, and creating an environment conducive to rest. Yemisi Obadina, Senior Brand and Innovation Manager at Mouka, highlighted the power of simple, actionable steps in improving sleep quality:
“Prioritizing sleep starts with maintaining a regular sleep schedule, cultivating a relaxing sleep environment, and ensuring at least seven hours of rest per night for adults. Consistent quality sleep enables individuals to be more focused, healthier, and better equipped to handle daily demands.”
To reinforce these messages, Mouka rolled out educational content across print and digital platforms while also engaging organizations and local communities in sleep health awareness sessions. The company believes that elevating sleep consciousness can help address several lifestyle-related health challenges currently affecting many Nigerians.
Mouka’s commitment extends beyond awareness campaigns. As part of the Dolidol International Group, the company continues to innovate in sleep solutions, combining comfort and durability in products designed to support restorative sleep. By championing healthy sleep practices, Mouka is helping Nigerians live better, one night at a time.