Redhill, one of Asia’s largest independent communications agencies, and BHM Holdings, Africa’s foremost integrated communications group, have announced a strategic partnership designed to provide a seamless communications bridge between Asia and Africa—two continents that together encompass over five billion people and some of the world’s most rapidly expanding economies.
The collaboration brings together over 300 communications professionals working across more than 20 markets, including Singapore, India, Japan, South Korea, Thailand, Indonesia, Australia, Nigeria, Ghana, Kenya, Tanzania, South Africa, the United Kingdom, and the United States. Clients of both firms will now have access to a unified suite of services, including strategic brand and corporate communications, reputation and issues management, media relations, digital marketing, creative services, stakeholder engagement, and government relations, across both continents.
Opening a Gateway Between Two Economic Powerhouses
Trade and investment between Asia and Africa have accelerated significantly in recent years, yet businesses operating across these regions have often faced a fragmented communications landscape. The new partnership addresses this challenge by offering integrated, on-the-ground expertise in both regions, allowing companies to engage local markets effectively while maintaining a coherent global strategy.
“This is about much more than a referral arrangement; we are building the infrastructure for a new era of Asia–Africa commerce,” said Jacob Puthenparambil, Founder and CEO of Redhill. “As Asian companies expand into Africa and African businesses explore opportunities in Asia, they need communications partners who truly understand the nuances, cultures, and media landscapes of both regions. By combining Redhill’s deep experience across the Asia-Pacific with BHM’s unmatched presence in Africa, we are creating one of the most powerful independent communications networks linking these two growth regions.”
Ayeni Adekunle, Founder and CEO of BHM Holdings, added: “Africa’s story is one of transformation and extraordinary growth, and the opportunities for collaboration with Asia have never been greater. With Redhill, we have found a partner that shares our entrepreneurial spirit and commitment to world-class service. Together, we can help businesses navigate and thrive in these dynamic markets.”
A Partnership of Recognized Industry Leaders
Redhill has been recognized by The Straits Times as one of Singapore’s Fastest Growing Companies for five consecutive years (2021–2025), awarded Asia Agency of the Year at the SABRE Awards Asia Pacific, and ranked among the fastest-growing PR agencies globally by PRovoke Media. The agency operates with over 200 professionals across Asia-Pacific and Europe.
BHM Holdings encompasses BlackHouse Media, ID Africa, and the AI-powered communications technology platform Plaqad. The group has been named by the Financial Times among the 100 fastest-growing companies in Africa and was a finalist for African Consultancy of the Year at the SABRE Awards EMEA. BHM employs nearly 100 professionals across five countries and three continents.
What This Means for Clients
Clients of both firms will gain preferential access to each other’s full range of services, local market intelligence, and established media and stakeholder networks. Key industries expected to benefit include technology, financial services, FMCG, energy, infrastructure, and government relations.
The partnership takes effect immediately, signaling a new chapter in cross-continental collaboration for businesses seeking to tap into the growth opportunities of both Asia and Africa.