Amid intensifying backlash over Kanye West’s headline booking at the Wireless Festival, rapper 50 Cent has added his voice to the conversation with a characteristically blunt reaction. Taking to social media, the hip-hop star mocked the situation following the withdrawal of major sponsors, injecting humor into an already contentious debate surrounding the festival’s lineup.

Major corporate sponsors have withdrawn from the upcoming Wireless Festival following mounting controversy surrounding the announcement that artist Kanye West—now known as Ye—will headline all three nights of the long-running UK music event.

Pepsi confirmed it would end its partnership with the festival after more than a decade, citing concerns tied to Ye’s inclusion in the lineup. Shortly after, beverage giant Diageo also announced its withdrawal, marking a significant financial and reputational shift for the festival, which has been held annually since 2005.

The decision to book Ye has sparked widespread criticism due to his past antisemitic remarks and controversies. In 2022, the artist posted a series of inflammatory statements online and later appeared in an interview with conspiracy theorist Alex Jones, during which he expressed admiration for Adolf Hitler, drawing global condemnation.

Political leaders have also weighed in. UK Prime Minister Keir Starmer described the booking as “deeply concerning,” emphasizing that antisemitism “in any form is abhorrent” and must be firmly challenged. He added that public figures and institutions share responsibility in ensuring that Jewish communities feel safe and respected.

The controversy has extended into the entertainment world, with rapper 50 Cent reacting on social media. Sharing a report about Pepsi’s withdrawal, he posted a mocking caption suggesting Ye could react unpredictably, adding a dismissive tone to the broader debate.

“Oh I know he sick,” wrote 50 Cent in the caption alongside the image. “Bro he might black out again. LOL.”

In response to past backlash, Ye previously issued a public apology in a full-page advertisement in The Wall Street Journal ahead of the release of his album Bully. In the statement, he attributed some of his past behavior to mental health struggles, including bipolar disorder, and lingering effects from a 2002 car accident. He expressed regret for his actions, stating they were inexcusable while committing to accountability and change, and rejecting labels of antisemitism.

Despite the apology, the decision to feature Ye as a headliner continues to divide opinion, with sponsors, politicians, and members of the public questioning the festival’s stance as scrutiny intensifies in the lead-up to the event.