Chinese artificial intelligence startup DeepSeek is reportedly in discussions with investors to secure at least $300 million in fresh funding, a move that could value the company at around $10 billion, according to a report by The Information.

The potential fundraising effort highlights the escalating financial demands required to build and maintain cutting-edge AI systems, particularly as the industry shifts toward more advanced reasoning models and autonomous, agent-driven technologies.

DeepSeek rose to global prominence last year after its low-cost AI models disrupted the market, sending ripples across the tech sector and even unsettling stock markets. Its approach challenged the prevailing notion that only heavily capitalized firms could compete at the highest levels of artificial intelligence development.

Despite its rapid ascent, the company has reportedly declined several prior investment offers from leading Chinese venture capital firms and major technology companies, signaling a cautious approach to external funding and valuation.

The latest talks come at a time of increasing geopolitical and technological tension. As a China-based firm, DeepSeek may face hesitancy from some U.S. investors, reflecting broader concerns around regulation, data security, and cross-border technology competition.

Earlier reporting by Reuters indicated that the company had not shared its flagship model with U.S. chipmakers for performance optimization. It also reported that one of DeepSeek’s newer models was trained using advanced chips from Nvidia, despite export restrictions limiting access to such hardware.

Meanwhile, Chinese authorities have been encouraging domestic tech firms to reduce dependence on foreign technology by adopting locally produced processors, part of a broader strategy to strengthen technological self-reliance.

DeepSeek has not publicly commented on the reported fundraising discussions, and the details of the deal remain unverified. However, if completed, the raise would position the company among the most highly valued AI startups globally, reinforcing its role as a key player in the rapidly evolving artificial intelligence landscape.