The British government is stepping up scrutiny of social media platforms amid growing concern that children are spending excessive time on endlessly scrolling feeds, with Prime Minister Keir Starmer urging companies such as Instagram and TikTok to address what he described as “addictive” design features.

Speaking on Monday, Starmer said the UK is actively consulting on potential restrictions that could include limiting or even banning social media access for users under the age of 16. The proposals form part of a broader effort to assess how digital platforms affect children’s sleep patterns, academic performance, and family life.

According to the Prime Minister, the issue goes beyond simple screen-time limits. He argued that many platforms are built around algorithms and engagement systems that encourage compulsive use, keeping young users hooked on an “endless scroll” of short-form videos and personalised content.

The government’s current review is exploring a range of possible interventions, including app curfews, time restrictions, and age-based access controls. Starmer emphasised that parental concern is a major driver behind the policy debate, with many families calling for stronger state intervention to protect children from harmful online habits.

“We're consulting on whether there should be a ban for under 16s,” he said in an interview with BBC Radio, adding that the design of social media platforms themselves may need reform. “The addictive scrolling mechanisms are really problematic. They need to go.”

The UK is also studying international approaches as part of its policy considerations. Australia recently became the first country to implement a nationwide ban on social media use for children under 16, while countries including Greece and Indonesia have introduced similar restrictions aimed at tightening youth access to digital platforms.

Domestically, interest in the consultation has been strong. The government confirmed that more than 45,000 responses have already been submitted to its online safety review, which remains open until 26 May. Officials say the high level of engagement reflects widespread public concern over children’s exposure to social media and its potential long-term effects.

Technology Secretary Liz Kendall said the consultation is intended to capture a wide range of perspectives, from parents worried about screen time to teenagers navigating daily life online.

“We want to hear from mums and dads who are concerned about how much time their children spend online and what they are viewing,” she said. “We want to hear from teenagers who know better than anyone what it is like to grow up in the age of social media. And we want to hear from families about their views on curfews, AI chatbots and addictive features.”

As the debate continues, the UK government appears to be moving toward stricter regulation of how social media platforms design and deliver content to younger users, signalling a potential shift in how digital childhood is governed in the years ahead.