...and Deepens Nigerian Market Push
A leading American cloud networking company, Arista Networks Inc, has reiterated its strong commitment to innovation-driven growth, confirming increased investment in research and development (R&D) as global demand for artificial intelligence (AI), cloud computing, and large-scale data infrastructure continues to rise.
The reaffirmation came during a technology engagement held in Lagos at the Radisson Blu Anchorage Hotel, Victoria Island, under the theme “Arista Efficiency Meets Performance: The Arista Advantage.” The event was co-hosted by Mart Networks and Resourcery PLC and attracted technology executives, partners, financial institutions, and enterprise customers across Nigeria’s digital ecosystem.
The forum also served as a platform to showcase Arista’s global operations, its role in powering major digital platforms, and its growing footprint in Nigeria’s banking, telecoms, and public sector infrastructure.
“We prefer pushing money into R&D” — Arista’s global strategy and scale
Speaking at the event, Regional Sales Director for Sub-Saharan Africa at Arista Networks, Marius Keown, said the company remains committed to continuous innovation rather than shifting focus away from engineering excellence.
“We feel that we’re a tech company. We prefer, you know, pushing money into R&D, coming up with the best products and solutions for our customers,” he said.
Keown explained that Arista, though not always widely recognised by end users, underpins many of the world’s most widely used digital services.
“Office 365, something that you guys use a lot, runs on the Arista network. Between Microsoft and Facebook, or they’re called Meta now, they account for about 35 per cent of our annual revenue. Just to give you an idea, we did $9 billion last year. So these guys spend a lot of money with Arista, and they wouldn’t be investing in Arista if we weren’t a good product.”
He further highlighted Arista’s footprint across global streaming and cloud services:
“But there’s more customers out there. You all watch DSTV, right? Runs on an Arista network back in South Africa. Netflix, that’s Arista. Spotify, that’s Arista. Some of the biggest cloud-native companies in the world have put their trust in Arista.”
Keown noted that despite its scale, many users interact with Arista technology without knowing it:
“Even if you haven’t heard about Arista, I can probably bet that every single one of you, if you pull up your phone, there’s going to be an app on there that runs over an Arista network in the background. Everybody uses Facebook. That’s running over an Arista, you know, data centre network in the back end.”
He added that the company spent its early years building foundational software before entering the market:
“The company was founded back in 2004. From 2008, we started shipping products. We went public on the New York Stock Exchange in 2014.”
“We’re the fastest company ever to go public and reach a billion dollars. By 2018, we were pulled into the S&P 500.”
On Arista’s financial strength and market position, he stated:
“We’ve got a market cap of $217 billion.”
“So this essentially means… we are too expensive for anybody to buy us these days, right? They would need to fork out at least $217 billion to buy Arista. That being said, it’s not in the vision of the company to get sold to anybody else.”
He further emphasized Arista’s dominance in its core segment:
“When it comes to data centre, which is where we started, we are now the number one vendor in the world in terms of port market share and dollar market share. We’ve outsold every single vendor out on the planet since Q4 2023.”
Industry caution: “If you don’t move with technology, you fall by the wayside”
Also speaking at the event, Managing Director of Resourcery PLC, Andrew Ejoh, stressed that rapid technological change leaves no room for complacency among businesses.
“Technology keeps moving, and if you don’t keep moving along with the technology, then you are going to fall by the wayside,” he said.
Ejoh referenced Nigeria’s defunct telecom monopoly as a warning example:
“Remember, if you go back again to NITEL, remember what happened when NITEL was a monopoly, everything was not working. NITEL refused to change, refused to adopt, refused to move forward with the new technologies. Today, NITEL is basically history.”
He also explained the role of solution providers in educating customers:
“So, for us, it’s our duty as solution providers to share the new innovations in the market and share them with our customers, make them more knowledgeable, because the more knowledgeable somebody is, the easier it is for you.”
“The more knowledgeable someone is, the easier it is for you to sell your market to them. The less knowledgeable the person is, the likelihood that the person will invest in wrong things or make mistakes is high.”
Ejoh added that the goal of such engagements is education rather than pressure sales:
“One of the reasons why we do this is to bring our products and services together with our partners to our customers. We’re not forcing them to buy. There’s no force. It’s for them to learn.”
Nigeria adoption: efficiency, cost savings and enterprise deployment
Country Manager of Mart Network Nigeria Ltd, Esther Oyedokun, described Arista as a major global networking brand and confirmed its role as the sole distributor in Nigeria.
She explained that Arista produces routers, switches, data centre solutions, campus infrastructure, and wireless systems, positioning itself as a strong competitor to Cisco while offering cost efficiency and high performance.
“Data centers, campus infrastructure, wireless devices. When you look at networking, a lot is involved. I mean, everybody, if you look at Arista share today, market share, we’re taking over from Cisco in so many regions. And why? Because we choose to do things differently,” she said.
Oyedokun emphasised energy efficiency as a key advantage in Nigeria’s challenging power environment:
“Most of our products save a lot of power within the data centre or campus infrastructure. And that is why people want to go for Arista, because power in this country is a problem.”
She listed several major Nigerian adopters of Arista solutions:
“Today, we have the likes of Dangote Refinery, using Arista end-to-end. All of our solutions are there. We have a bank like Polaris Bank using our SD-WAN solution currently.”
“We also have two other banks who run our network infrastructure, like the wireless, the campuses. We have one of the big data centre in Abuja. For the government, it runs on Arista as well.”
Oyedokun also stressed collaboration with partners and capacity building:
“And the key thing is that we need your support to work together with our channel, resource stream, and map network, okay? Without these people, Arista is not there. And without Arista, they’re also not there with us.”
She added that technical training and support remain central to the company’s ecosystem:
“We have training up to like CCIE level as well. Now you can also tap into it. We also have local resource support if you need. In terms of design concept, our partner is there to help you with the design concept.”
Growing enterprise reliance on cloud networking
Across the discussions, stakeholders underscored the increasing reliance on advanced networking systems as organisations scale digital operations. From global cloud platforms to Nigerian banks and industrial players, Arista Networks continues to position itself as a critical infrastructure provider in the evolving digital economy, where efficiency, reliability, and scalability are becoming essential business requirements.
