Speaking during a recent appearance on the Crea8torium podcast, the Mavin Records founder addressed ongoing social media conversations suggesting that some artistes under Mavin Records receive more promotional support and opportunities than others.
He firmly dismissed the idea, arguing that it would be counterproductive for any label to deliberately sideline talents it has already invested in.
According to him, the business logic behind music promotion makes such claims unrealistic. He stressed that record labels exist to nurture and amplify all their signed talents, not selectively abandon some while promoting others.
He explained that in many cases, what people interpret as neglect is actually tied to the personal decisions and creative pace of the artists themselves.
“We do see lots of comments that we do not prioritise some artists. But that isn’t true. It’s like I would just carry my money and just throw it away, just lock it inside somewhere. We obviously, invest in people to make us and themselves money.”
He further elaborated that output and visibility often depend on how frequently an artist chooses to release music, rather than any internal bias within the label.
“So, the idea that we would have artists and not want to prioritise them is not real. If you see an artist in Mavin and the artist only releases one or two songs in a year, just know that it is the artist’s decision. If the artist has 1 million songs and they want to release them, we can release them.”
Beyond release schedules, he also pointed to the psychological pressures artists face, noting that insecurity and overthinking can sometimes distort their perception of how they are being treated within the label structure.
“Most of them actually have imposter syndrome. It’s normal. We are all human beings, so sometimes they can panic and overthink things. But there is no such thing as prioritising one artist over another,” Jazzy said.
His comments come amid recurring fan debates online about visibility differences among artistes signed to Mavin Records, with some observers often comparing rollout strategies, streaming numbers, and promotional intensity across the label’s roster.
Don Jazzy’s response, however, reinforces his long-standing position that artist development is a collaborative process, shaped not only by the label’s investment but also by the readiness, confidence, and decisions of the artistes themselves.