Company says antioxidant-rich drink reflects changing consumer preferences for healthier refreshment options

Leading beverage manufacturer AJE Group, makers of BIG Cola and Cifrut, has introduced a new beverage, CIELO, as part of its strategy to meet the growing demand for healthier, guilt-free refreshment among Nigerian consumers.

The launch also coincided with the relaunch of the company's Cifrut 500ml and BIG 660ml product variants, reinforcing its commitment to offering consumers greater value through larger pack sizes at affordable prices.

According to the company, CIELO is formulated with antioxidants, contains zero sugar, and uses natural colouring, aligning with changing consumer lifestyles and increasing preference for healthier beverage alternatives.

The new drink is available in three flavours—Orange, Apple, and Lemon-Lime—giving consumers a wider range of choices to suit different tastes.

Speaking at the product launch, the Managing Director and Chief Executive Officer of AJE Group, Mr. Hernan Cardova, said the introduction of CIELO reflects the company's determination to remain responsive to evolving consumer needs while strengthening its presence in Nigeria's competitive beverage market.

He stated that the company remains committed to ensuring that quality refreshments are available to Nigerians across all market segments.

"Our company is positioned to provide refreshment to Nigerians at every touch point and will continuously ensure that its teaming customers and consumers get value for their money and huge returns on their investments," Cardova said.

He added that the relaunch of Cifrut in a 500ml bottle and BIG Cola in a 660ml bottle further demonstrates the company's commitment to delivering premium-quality products at competitive prices.

"The relaunching of CIFRUT at 500ml and BIG at 660ML validates the Company's desire to give its customers more quality products at great affordable prices," he noted.

Mr. Hernan Cardova, MD/CEO…AJE GROUP-NIGERIA ( THE BIG BOTTLING COMPANY) presenting CIELO ANTIOXIDANTS to a guest at the Launch.
Also speaking at the event, the National Sales Manager, Mr. Olubusayo Kayode, alongside the Head of Marketing Operations (National), Mrs. Perpetual Ohiri, reaffirmed the company's commitment to supporting distributors and retail partners through attractive incentive programmes and market-driven initiatives.

They said AJE Group would continue to provide customers with favourable rebate schemes and innovative marketing support aimed at enhancing business growth and strengthening distribution across the country.

Customers and distributors present at the unveiling welcomed the introduction of CIELO, describing it as a refreshing addition to the Nigerian beverage market and endorsing it as a "must drink" beverage of choice.

With the launch of CIELO and the expansion of its existing product lineup, AJE Group is positioning itself to capture the growing market for healthier beverages while reinforcing its long-term investment in Nigeria's fast-moving consumer goods sector.