The company announced Tuesday the launch of Claude Tag, an AI-powered agent that can be summoned directly into Slack conversations. Instead of opening a separate chatbot window, employees can simply tag the assistant in a thread using "@Claude," allowing it to participate in discussions much like a human colleague.
The feature is aimed at helping teams manage information, coordinate tasks and stay updated on important developments across their organizations. Once tagged, Claude can analyze ongoing conversations, break down assignments, surface relevant information and provide contextual assistance without requiring users to leave Slack.
A notable aspect of the tool is its ability to retain context over time, enabling it to build a deeper understanding of ongoing projects and team discussions. Anthropic said Claude Tag is currently available in beta for customers on its Claude Enterprise and Claude Team plans, with expansion to additional platforms planned in the near future.
The launch underscores Anthropic’s growing focus on business customers, a segment that has become one of the most competitive battlegrounds in the AI industry. As organizations increasingly seek ways to integrate generative AI into daily workflows, technology companies are racing to offer tools that can move beyond simple question-and-answer interactions and function as active workplace collaborators.
Anthropic said organizations will maintain control over how the assistant operates. Administrators can determine exactly which channels, data sources and tools Claude Tag is permitted to access, helping companies manage security, privacy and compliance requirements.
Commenting on the partnership, Slack General Manager Rob Seaman described the new experience as a shift in how AI is used at work.
"Making AI multiplayer. Instead of a private back-and-forth, Claude Tag shows up in the open."
Anthropic executives believe the innovation lies not only in the technology itself but also in the way employees interact with it.
Cat Wu, Anthropic’s Head of Product for Claude Code, explained that many of the underlying capabilities already existed, but integrating them into workplace conversations changes the experience significantly.
"A lot of the capabilities did exist, but actually the form factor of being able to tag it the same way that you would a coworker is really powerful."
Wu highlighted how the tool can be customized to monitor and manage information from other workplace applications. As an example, she revealed that she has connected her own Claude Tag to Gmail, allowing it to monitor incoming messages and alert her when important contacts reach out.
"It reads my messages, flags when an important person writes to me, and then posts to me on Slack," she said, noting that Slack is the platform where she is most likely to respond quickly.
The company plans to extend the capability beyond Slack in the coming weeks, potentially enabling Claude Tag to function across multiple workplace applications and communication platforms.
The launch reflects a broader trend in enterprise AI, where assistants are evolving from standalone chatbots into proactive digital teammates capable of monitoring information, coordinating workflows and assisting employees in real time. As competition between major AI developers intensifies, tools like Claude Tag could play an increasingly important role in determining which platforms become embedded in the daily operations of businesses worldwide.