The battle to define the next generation of computing hardware is getting sharper, and one of Apple’s most senior figures in that effort is now moving directly into the camp of a key rival.

Paul Meade, who has been overseeing Apple’s Vision Pro headset engineering and broader smart glasses initiatives, is leaving the company to join OpenAI’s hardware division. His exit marks another high-profile talent shift from Apple toward firms aggressively building AI-first devices.

Meade is expected to depart as early as next week before transitioning into OpenAI’s hardware unit, where he will work on a new family of AI-powered devices that the company is developing behind the scenes, according to people familiar with the matter.

Vision Pro Leadership Loss After Years of Development

Meade’s departure hits Apple’s mixed-reality ambitions at a sensitive moment. He has led hardware engineering for the Apple Vision Pro for roughly seven years, shaping what was once positioned as Apple’s next major computing platform.

Within Apple, he also oversaw the development of display-free smart glasses designed to push the company into the emerging AI wearables market. These devices were intended to compete with growing efforts from rivals such as Meta Platforms.

His responsibilities extended further inside Apple’s Vision Products Group, which is also working on future augmented reality glasses and other wearable AI devices expected later in the decade.

In a brief response to inquiries, “Apple and OpenAI spokespeople declined to comment.”

Internal Shake-Up and Leadership Changes

Meade’s exit comes amid broader restructuring within Apple’s hardware organization. Many of his responsibilities are now being handed to Fletcher Rothkopf, his longtime deputy, who has been deeply involved in product design for Vision Pro and Apple’s glasses projects.

The shift also follows a leadership realignment after Apple’s hardware engineering structure was reorganized. With Johny Srouji stepping into a broader hardware leadership role and John Ternus moving toward chief executive duties, reporting lines across the division have been reshuffled.

As part of the changes, several executives who previously reported directly within the hardware hierarchy now sit under new management layers—an adjustment that has reportedly caused internal friction among some senior leaders.

OpenAI’s Expanding Hardware Ambitions

At OpenAI, Meade will join former Apple design leaders including Jony Ive, Tang Tan, and Evans Hankey, who previously helped define Apple’s industrial design identity. The group is already building hardware concepts aimed at tightly integrating AI into everyday physical devices.

OpenAI acquired their startup last year for $6.5 billion, signaling its long-term intent to compete directly in consumer hardware rather than remain purely software-focused.

The company is currently developing multiple AI device concepts expected to arrive in the coming years, though details remain closely guarded.

Apple’s Shifting Strategy in Wearable Computing

Apple, meanwhile, is recalibrating its approach to spatial computing. The early reception of Vision Pro has been weaker than expected, prompting a strategic shift away from bulky headset form factors toward lighter, glasses-style devices.

Some projects, including a lower-cost headset planned for 2027, have reportedly been paused or canceled. Apple is now said to be exploring alternatives such as AI-enabled smart home devices, tabletop robotics, wearable pendants, and even AirPods with integrated cameras capable of interpreting a user’s surroundings.

The company is also testing future versions of its headset roadmap that may not reach the market until the end of the decade.

Rare Executive Exit Adds to Industry Talent War

High-level departures from Apple to competitors are uncommon, making Meade’s move particularly notable. The text notes that “It is rare for an Apple vice president to leave for a competitor,” with a few exceptions in recent years involving other design and interface leaders moving to rival firms.

OpenAI, in particular, has been steadily drawing talent from Apple’s hardware and design teams as it builds out its physical product ambitions.

A Blow Amid a Pivotal Product Transition

Meade’s departure is being viewed internally as another setback for Apple’s mixed-reality division, which has already seen earlier leadership transitions and strategic reorientation.

The Vision Products Group itself has been split between hardware and software teams after previous executive changes, further fragmenting what was once a tightly unified product vision.

With the company now reconsidering its headset roadmap and accelerating its focus on AI-powered wearables, Apple’s next phase in spatial computing appears to be entering a period of uncertainty just as its biggest rival doubles down on hardware experimentation.