Nigerian singer and rapper Jesse Jagz has openly criticised celebrities who lend their influence to betting and gambling brands, describing the practice in strong and controversial terms.
In a recent post shared on X, the music star expressed deep disapproval of entertainers promoting gambling platforms, arguing that such endorsements contribute negatively to society. He did not hold back in his choice of words, writing: “We suppose to dey stone any artist promoting bets and gambling.”
His remarks have since triggered conversations online, with supporters and critics debating both the ethics of celebrity endorsements and the broader impact of gambling promotion in Nigeria’s entertainment space.
Nigeria has one of the fastest-growing gambling markets in Africa, driven largely by sports betting. Reports estimate that over 60 million Nigerians between the ages of 18 and 40 are actively engaged in betting activities, a figure that highlights both the scale and penetration of the industry among young adults.
Observers note that celebrity influence plays a significant role in shaping public perception of gambling platforms, with endorsements from musicians, actors, skitmakers, and social media influencers helping to normalize betting culture, especially among younger audiences.
While several Nigerian public figures have signed endorsement deals with both local and international gambling companies, concerns have continued to rise around addiction risks, financial vulnerability, and the social consequences of widespread betting promotion.
Jagz’s comments add to an ongoing cultural debate about responsibility in entertainment marketing, particularly as the industry continues to expand and attract high-profile celebrity partnerships.