The promotion, tagged “Open For More,” was launched in Lagos in July 2026 as part of the company’s ongoing efforts to reward customer loyalty and create more opportunities for consumers to celebrate important moments.
Under the initiative, consumers can win ₦1 million every day, while 1,000 winners will receive ₦100,000 each. The grand prize of the promotion is a brand-new Toyota Land Cruiser Prado.
Guinness Nigeria said the nationwide campaign is designed to give consumers across the country greater access to rewards while strengthening the relationship between the brand and its customers.
To participate, consumers are required to purchase specially marked bottles of Guinness Foreign Extra Stout or Guinness Smooth, check beneath the crown cork for a unique promotional code, and enter the code through the official campaign platform at www.guinnessng.com/1759 for a chance to win.
Guinness Nigeria Highlights Consumer Loyalty
Speaking on the launch, Ramanathan Solayappan, Marketing and Innovations Director at Guinness Nigeria, said the promotion reflects the company’s appreciation for generations of consumers who have supported the brand.
“Nigerians have made Guinness part of their celebrations, milestones, and everyday moments for over seven decades,” Solayappan said.
“The ‘Open For More’ promotion is our way of rewarding that loyalty by giving consumers genuine opportunities to win prizes that can make a meaningful difference in their lives.”
He explained that the campaign was structured to make participation simple and accessible for consumers in different parts of the country.
“We believe, at Guinness, that there is always room for more possibilities, more progress, and more reasons to celebrate. Through this campaign, we are inviting consumers and beloved Nigerians over the age of 18 years to take part in an experience that goes beyond enjoying a Guinness. Every eligible purchase could open the door to something more,” he added.
Promotion Targets Everyday Consumer Benefits
The launch comes amid growing consumer demand for initiatives that provide practical financial value and rewards. Guinness Nigeria said the decision to commit more than ₦400 million in prizes was aimed at creating direct benefits for consumers while adding excitement to the brand experience.
The company noted that the rewards could help winners meet personal goals, support family needs, or contribute to everyday financial plans.
Throughout the promotion period, winners will be announced weekly, with prize presentations and updates designed to promote transparency and confidence in the process.
Brand Expands Consumer Engagement Strategy
The “Open For More” campaign forms part of Guinness Nigeria’s broader strategy of connecting with consumers through experiences beyond its products.
The company encouraged eligible consumers to look out for specially marked promotional packs and follow Guinness Nigeria’s official communication platforms for updates, winner announcements, and additional information on participation.
With cash rewards available daily, weekly prizes, and a luxury vehicle as the grand prize, Guinness Nigeria said the campaign aims to bring more opportunities for Nigerians to participate, celebrate, and benefit from the brand’s long-standing consumer relationship.