The new lineup, announced at a launch event in London on Wednesday, includes the Galaxy Z Fold8, Galaxy Z Fold8 Ultra and Galaxy Z Flip8. The devices come with improved designs, enhanced artificial intelligence features and upgraded performance capabilities as Samsung seeks to attract more consumers to the foldable category.
The launch arrives as Samsung faces increasing pressure from higher memory chip prices and the possibility of a major new rival entering the foldable smartphone market. Industry analysts expect Apple to introduce its first foldable iPhone later this year, a move that could significantly reshape the sector.
Reports suggest Apple's foldable device may feature a display size similar to the iPad mini, creating a direct challenge to Samsung, which has spent years building and expanding the foldable smartphone market.
"Strategically, this is one of Samsung's most important foldable launches," said Francisco Jeronimo, Vice President at market research firm IDC.
"Samsung has to defend the category it created, and that's why it cannot play it safe."
New foldables target productivity, entertainment and everyday use
Samsung's latest Galaxy Z series is designed around three different user experiences. The Galaxy Z Fold8 focuses on productivity and immersive viewing, offering a wider display aimed at consumers who use their smartphones for streaming, multitasking and content creation.
The passport-sized Galaxy Z Fold8 is priced at $1,899 and features a larger screen area designed to improve video consumption and provide a more tablet-like experience while maintaining the portability of a smartphone.
For users seeking the highest level of performance, Samsung introduced the Galaxy Z Fold8 Ultra, which brings premium features to the foldable category. The device is positioned as a productivity-focused smartphone, offering a larger workspace for professionals and creators who require advanced multitasking capabilities.
The Galaxy Z Flip8, meanwhile, continues Samsung's compact foldable approach with a clamshell design aimed at users who prefer portability and style. The phone offers quick access to notifications, applications and personalised features through its external display without requiring users to open the device.
Samsung increased the prices of both flagship models compared with their predecessors. The Galaxy Z Fold8 Ultra will sell for $2,099, while the Galaxy Z Flip8 starts at $1,199, representing a $100 increase for each device.
Artificial intelligence becomes central to Samsung's foldable strategy
A major focus of the new Galaxy Z series is artificial intelligence, with all three devices powered by Alphabet's Gemini AI platform.
Samsung said it has adapted Galaxy AI features specifically for each foldable design, allowing users to complete tasks more efficiently through smarter multitasking, personalised recommendations and improved interactions.
On the Galaxy Z Fold8 and Fold8 Ultra, the larger displays provide more space for AI-assisted productivity, enabling users to work across multiple applications more seamlessly.
The Galaxy Z Flip8 introduces an AI-powered FlexWindow experience, allowing users to access important information, shortcuts and personalised suggestions directly from the external screen.
Samsung also highlighted its collaboration with AI partners, including Gemini Intelligence, while emphasising transparency, privacy protection and user control.
Speaking during the launch, TM Roh, Chief Executive Officer, President and Head of the Device eXperience (DX) Division at Samsung Electronics, said artificial intelligence is changing how people interact with mobile technology.
"As AI becomes more agentic, mobile devices will become the most personal entry point to experiences that understand and adapt to each user," said TM Roh, Chief Executive Officer, President and Head of the Device eXperience (DX) Division at Samsung Electronics."By setting a new standard for foldables, we are once again advancing the premium mobile experience and opening the next era of intelligence to more people."
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| Samsung Galaxy Z Fold8 Ultra, Fold8 and Flip8 open a new chapter in foldables with three distinct experiences designed for Ultra productivity, immersive discovery and self-expression. |
Although Samsung's semiconductor business is benefiting from higher memory chip prices, the company's mobile division is facing pressure from increased manufacturing expenses.
Some analysts expect Samsung's mobile business to record its first-ever quarterly loss for the April-to-June period as rising component costs reduce profit margins.
Memory and storage components now represent a significant portion of smartphone production costs. According to Omdia Senior Analyst Sheng Win Chow, memory and storage account for more than 60 per cent of the material costs of budget smartphones and more than 30 per cent of premium devices.
However, premium smartphones have greater pricing flexibility because memory costs make up a smaller proportion of their overall production expenses.
"Memory is a much smaller share of the bill of materials on a device above $1,500 than on a mid-range phone, so there is more room to absorb (higher chip prices) at the top-end," said Sheng Win Chow. "The harder question is what justifies the price. A bigger screen alone is no longer enough," he added.
Samsung aims to maintain foldable leadership
Despite broader challenges facing the smartphone industry, analysts expect the foldable segment to continue expanding.
IDC forecasts that global foldable smartphone shipments will grow by 20 per cent this year, even as the overall smartphone market faces pressure from supply constraints and rising costs.
The research firm also expects Samsung to increase its share of the global smartphone market in 2026, supported by its strong position in premium devices and continued investment in foldable technology.
The latest Galaxy Z smartphones are powered by Qualcomm's newest flagship processor, while the Galaxy Z Flip8 will use either a Qualcomm chipset or Samsung's own Exynos processor depending on the market.
With the Galaxy Z Fold8, Galaxy Z Fold8 Ultra and Galaxy Z Flip8, Samsung is reinforcing its strategy of combining premium hardware, artificial intelligence and innovative designs to remain at the forefront of the foldable smartphone industry.
As competition grows and new players prepare to enter the market, Samsung's latest launch represents a major effort to defend the category it helped create while pushing foldable technology into a broader era of AI-powered mobile experiences.
Samsung has officially introduced the Galaxy Z Fold8, its latest premium foldable smartphone designed to deliver a more immersive everyday experience. The new device combines a slimmer, lighter design with improved durability, flagship performance and versatile camera capabilities, making it ideal for users who seamlessly switch between quick everyday tasks and extended entertainment or productivity.
Designed for Everyday Immersion
The Galaxy Z Fold8 has been reimagined with display ratios that better match how people naturally use their smartphones throughout the day. Whether checking messages, browsing social media, watching videos, reading articles or gaming, the Fold8 adapts to each experience.
Weighing just 201 grams, the Galaxy Z Fold8 is Samsung's lightest Galaxy Z Fold to date. Despite its lightweight construction, the device packs the powerful Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy alongside a 4,800mAh battery, delivering smooth multitasking, faster performance and extended battery life.
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| Samsung’s new Flex Titanium technology introduces a titanium-based display structure, combining a titanium-alloy film with an enhanced titanium plate, to make foldables thinner while maintaining durability. |
- Cover Display: 6.5-inch Dynamic AMOLED 2X with a 10:16 aspect ratio, optimized for messaging, browsing, social media and short-form videos.
- Main Display: 8-inch Dynamic AMOLED 2X with a 4:3 aspect ratio, providing a larger viewing area for movies, gaming and multitasking.
- Brightness: Up to 3,000 nits peak brightness.
- Display Features: Vision Booster technology and a low-reflection display finish for improved outdoor visibility.
The tablet-like main display also offers a more comfortable reading experience when rotated into landscape mode, making it suitable for e-books, articles and long-form content.
Stronger, Slimmer Foldable Design
Samsung has introduced its new Flex Titanium display structure, engineered to improve both durability and portability.
The titanium-based internal display construction combines a titanium-alloy film with an enhanced titanium support plate to strengthen the folding display while helping reduce crease visibility over time. The redesigned hinge system also provides a smoother, lighter unfolding experience while maintaining structural strength.
Flagship Performance
Powered by the latest Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy, the Fold8 delivers flagship-level performance for gaming, multitasking and AI-powered features.
Performance Specifications
- Processor: Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy
- Battery: 4,800mAh
- Weight: 201g
The larger battery is designed to keep users immersed in entertainment, productivity and gaming for longer periods.
Dual 50MP Camera System
Samsung has equipped the Galaxy Z Fold8 with dual 50-megapixel rear cameras, enabling users to capture detailed photos across both wide and ultra-wide perspectives.
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| Galaxy Z Fold8’s dual 50 MP cameras deliver consistent high-resolution detail across wide and ultra-wide perspectives. |
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| Galaxy Z Fold8’s dual 50 MP cameras deliver consistent high-resolution detail across wide and ultra-wide perspectives. |
- Dual 50MP wide and ultra-wide cameras
- Dual Recording with cover screen preview
- My FanCam AI subject tracking
- High-resolution photo and video capture
The Fold8 also introduces Dual Recording, allowing creators to record both sides of a conversation while using the cover display as a live preview.
Samsung's new My FanCam feature uses AI to automatically track a selected subject and intelligently reframe videos into preferred aspect ratios, producing social-media-ready content with minimal editing.
Built for Modern Mobile Experiences
By combining a lighter form factor, brighter display, flagship processor, durable titanium-enhanced construction and advanced camera tools, the Galaxy Z Fold8 is designed to deliver a more natural foldable experience. Whether users are catching up on messages, enjoying immersive entertainment, reading long-form content or creating videos, Samsung's newest foldable aims to provide a seamless transition between every moment.
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| Galaxy Z Fold8 Ultra is built to give creators more freedom from capture to edit, with an Ultra-level camera system and creative tools that make high-quality content easier to produce from one device. |
Samsung has unveiled the Galaxy Z Fold8 Ultra, a premium foldable smartphone that brings the company's highest level of performance, productivity and innovation to its foldable lineup. Designed for professionals, creators and power users, the Fold8 Ultra combines an expansive display, flagship camera system, powerful hardware and all-day battery life in Samsung's slimmest Galaxy Z Fold design yet.
Built for Maximum Productivity
The Galaxy Z Fold8 Ultra is engineered to provide a desktop-like mobile experience while maintaining the portability of a smartphone. Measuring just 4.1mm thick when unfolded and weighing 215 grams, it is the slimmest Galaxy Z Fold ever released.
At the heart of the device is a large 8-inch main display, providing ample screen space for multitasking, productivity apps, content creation and entertainment. The larger display enables users to work across multiple apps simultaneously, making it easier to edit documents, manage projects or create content on the go.
Key Specifications
- Main Display: 8-inch Dynamic AMOLED 2X
- Thickness (Unfolded): 4.1mm
- Weight: 215g
- Processor: Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy
- Battery: 5,000mAh
- Charging: 45W fast charging with dual-path charging architecture
Powered by the latest Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy, the Fold8 Ultra delivers flagship-level performance for demanding multitasking, AI-powered workflows, gaming and professional applications.
Samsung has also equipped the device with a larger 5,000mAh battery, designed to provide all-day power for work, creativity and entertainment. Supporting the battery is a new dual-path charging architecture with 45W fast charging, enabling faster and more efficient power delivery while improving charging stability.
To maintain peak performance during intensive workloads, the Fold8 Ultra features an expanded graphite cooling system that enhances thermal conductivity, helping dissipate heat more effectively during gaming, video editing and other processor-intensive tasks.
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| Galaxy Z Fold8 Ultra’s larger 5,000 mAh battery helps users stay productive for longer, supporting a full day of work, creation and entertainment in a slimmer foldable design. |
The Galaxy Z Fold8 Ultra introduces Samsung's most advanced foldable camera system, giving creators professional-grade tools for photography and video production directly from their smartphone.
Camera Specifications
- Main Camera: 200MP with HDR support in full 200MP mode
- Ultra-Wide Camera: 50MP
- Improved Nightography
- 8K video recording
- APV codec support
- Cine LUT cinematic colour controls
Leading the system is a 200-megapixel primary camera, capable of capturing highly detailed images while now supporting High Dynamic Range (HDR) in full 200MP mode for more accurate colours, improved contrast and greater image realism.
Samsung has also upgraded the ultra-wide camera to 50 megapixels, delivering sharper landscapes, group photos, architectural shots and macro photography with enhanced detail and clarity.
Low-light photography receives another boost through improved Nightography, helping both photos and videos appear brighter and clearer in challenging lighting conditions.
For professional creators, the Fold8 Ultra supports 8K video recording using Samsung's new APV codec, providing greater image quality and editing flexibility. The addition of Cine LUT allows users to apply cinematic colour grading and tonal adjustments directly on the device, streamlining professional video production workflows.
Built for Professionals and Creators
With its ultra-slim design, expansive display, flagship Snapdragon processor, advanced thermal management, larger battery and Samsung's most capable foldable camera system to date, the Galaxy Z Fold8 Ultra is designed to meet the needs of professionals, content creators and productivity-focused users.
From multitasking across multiple applications to capturing high-resolution photos and producing cinematic-quality video, the Galaxy Z Fold8 Ultra aims to redefine what users can accomplish with a foldable smartphone.
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| From hands-free shooting and real-time preview to cover-screen selfie videos and Flip-only mirror selfies, Galaxy Z Flip8 helps users create, check and share polished moments without setting up extra equipment |
Samsung has unveiled the Galaxy Z Flip8, its latest clamshell foldable smartphone designed to deliver a smarter, more personal mobile experience. Combining a slimmer and lighter design with Galaxy AI, an upgraded FlexWindow and improved camera capabilities, the Galaxy Z Flip8 is built for users who want style, creativity and productivity in a compact foldable form factor.
Slimmer, Lighter and Built for Everyday Use
The Galaxy Z Flip8 is Samsung's thinnest and lightest Flip smartphone to date, weighing just 180 grams and measuring only 6.1mm thick when unfolded. The compact design makes it easier to carry while maintaining the flexibility that has become synonymous with the Galaxy Z Flip series.
Key Specifications
- Weight: 180g
- Thickness (Unfolded): 6.1mm
- Form Factor: Foldable Flip smartphone
- AI Features: Galaxy AI with Gemini Intelligence integration.
Smarter AI Experience on the FlexWindow
Samsung has transformed the FlexWindow into an AI-powered interface that brings information, apps and connected experiences directly to the cover screen.
The upgraded FlexWindow allows users to view notifications, launch supported applications and perform everyday tasks with fewer taps. It also introduces Now Brief, a feature that provides timely updates, personalized insights and suggested next actions directly from the home screen.
The device also integrates Gemini Intelligence, allowing users to trigger AI-powered actions using either the side button or natural voice commands. This enables connected tasks and automation without unfolding the phone, making everyday interactions faster and more intuitive.
Enhanced FlexCam for Creative Photography
The Galaxy Z Flip8 builds on Samsung's signature FlexCam experience with upgraded camera hardware and software features designed for creators and selfie enthusiasts.
Camera Specifications
- Main Camera: 50MP
- Image Processing: ProVisual Engine
- Hands-Free Shooting: Flex Mode
- Video Stabilization: Super Steady with Horizontal Lock
- Creative Features: FlipShot, Mirror View, Camcorder Grip with Zoom Rocker
The 50-megapixel rear camera, powered by Samsung's ProVisual Engine, delivers the most advanced selfie experience yet on a Galaxy Z Flip device. The camera produces detailed portraits with improved skin tones, enhanced background blur and greater overall image clarity.
Samsung's flexible hinge allows users to position the phone at various angles using Flex Mode, enabling hands-free photography and video recording without additional accessories.
The Flip8 also introduces a Camcorder Grip with a Zoom Rocker, offering a more stable and comfortable shooting experience for videos captured while walking or moving.
For smoother recordings, Super Steady stabilization now includes a Horizontal Lock option, helping users capture stable footage during action scenes and selfie videos.
Additional Flip-exclusive features include FlipShot, which lets users personalize the FlexWindow while capturing creative mirror selfies, and Mirror View, providing a realistic mirror-like preview for quick appearance checks before taking photos or heading out.
Galaxy AI Optimized for Foldables
Samsung says the Galaxy Z Flip8 represents the next step in AI-powered smartphones, with Galaxy AI becoming more deeply integrated across apps, services and everyday workflows.
Optimized specifically for the foldable form factor, Galaxy AI is designed to understand user preferences, surface relevant information at the right time and proactively assist with everyday tasks. By combining personalized insights with connected experiences, Samsung aims to make the Flip8 a more intelligent companion that adapts to users throughout the day.
Designed for Style, Creativity and Everyday Convenience
With its ultra-slim design, AI-powered FlexWindow, upgraded 50MP camera and foldable-first software experience, the Galaxy Z Flip8 blends fashion, functionality and intelligent features into one compact device. Samsung positions the latest Flip as a smartphone that not only fits comfortably in a pocket but also delivers creative tools and AI assistance whenever users need them.
Smarter Galaxy Z Foldables With More Personal AI, Stronger Security, and Easier Device Switching
Samsung is taking mobile AI to the next level with its latest Galaxy Z Fold8 Ultra, Galaxy Z Fold8, and Galaxy Z Flip8 smartphones. Designed specifically for foldable devices, the new Galaxy AI experience is smarter, more personal, and capable of helping users complete everyday tasks with less effort.
Galaxy AI Becomes More Personal
The latest Galaxy Z series introduces a new generation of AI features that work seamlessly across more apps and services. Samsung says the goal is to make AI a proactive companion that understands users’ routines, interests, and daily habits while helping them take action faster.
One of the standout additions is Now Brief, which delivers personalized updates based on a user’s schedule, preferences, and daily activities. It also includes security and privacy insights, helping users stay informed about potential risks and recommended actions.
Another new feature, Now Nudge, turns conversations into actions. For example, if users discuss meeting someone, the AI can suggest checking their calendar, searching for a location, or saving directions. On Galaxy foldables, these suggestions can appear alongside conversations on the larger display, making multitasking more convenient.
Gemini AI Gets More Powerful
Samsung has expanded its collaboration with Google by integrating more advanced Gemini AI capabilities into the new foldables.
Users can simply describe what they need—or even provide screenshots or images—and Gemini can complete tasks across more than 40 supported apps and services. These include finding event tickets, searching for nearby restaurants, making reservations, and much more.
Samsung also introduced Gemini Notebook, a centralized workspace where users can organize notes, voice recordings, documents, images, and files. Thanks to drag-and-drop support in Split View, creating reports, meeting summaries, visual presentations, audio overviews, and infographics becomes faster and more intuitive.
Galaxy AI also works more closely with connected devices like the Galaxy Watch Ultra2, Galaxy Watch9, and Samsung’s upcoming smart eyewear, offering personalized wellness insights and connected experiences across multiple devices.
Security and Privacy Take Center Stage
As AI becomes increasingly involved in everyday tasks, Samsung is placing greater emphasis on protecting user privacy.
The new Galaxy Z series continues to rely on Samsung Knox, the company’s multi-layered security platform, which safeguards personal information from the hardware level upward. Sensitive AI data is protected using the Personal Data Engine (PDE), Knox Enhanced Encrypted Protection (KEEP), and Knox Vault, which together create secure, encrypted environments for personal information.
Users also gain more visibility into how AI operates through One UI 9’s new AI Assistant Activity Dashboard. This feature provides a centralized view of AI actions and automations, making it easier to understand what AI has done and adjust settings if needed.
Samsung has also introduced proactive Privacy Alerts that notify users when apps attempt unnecessary background access, helping prevent potential privacy risks before they become serious.
These improvements complement existing security features such as Auto Blocker, Theft Protection, Private Sharing, and Secure Wi-Fi, giving users greater transparency and control over their data.
Easier Switching and Better Support
Samsung announced that the Galaxy Z Fold8 Ultra, Galaxy Z Fold8, and Galaxy Z Flip8 are now available for pre-order in select markets.
The devices come in Graphite and Cream, while exclusive colors include Violet Shadow for the Fold8 Ultra, Lavender for the Fold8, and Pink for the Flip8. Samsung’s online store also offers exclusive Green Shadow, Pistachio, and Mint color options depending on the model.
To enhance the AI experience, Samsung is including a six-month free trial of Google AI Pro with every new Galaxy Z device. The subscription includes access to Google’s most advanced AI models and 5TB of cloud storage.
Moving to a Galaxy device has also become easier. The updated Smart Switch now allows iPhone users to transfer data wirelessly by simply scanning a QR code, without downloading additional apps. Passwords, passkeys, eSIM information, accessibility settings, and call history can also be transferred.
Samsung has also improved Quick Share by adding compatibility with AirDrop, allowing easier file sharing between Galaxy and iPhone users.
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| Switching to Galaxy is now easier than ever with the updated Smart Switch, allowing iOS users to scan a QR code and wirelessly transfer data without additional apps |
To provide extra peace of mind, Samsung is expanding its Samsung Care+ service with fast repairs, accidental damage protection, extended warranty coverage, and expert technical support.
Customers who purchase a new Galaxy foldable through Samsung.com and subscribe to a monthly Samsung Care+ plan will receive the first three months free.
Additionally, One UI 9 introduces a new Warranty and Care hub where users can easily manage warranty information, run device diagnostics, request repairs, access remote support, and manage Samsung Care+ subscriptions—all from one place.
With its latest foldable lineup, Samsung is positioning Galaxy AI as more than just a virtual assistant. By combining personalized intelligence, deeper app integration, enhanced security, and seamless connectivity across devices, the company aims to make the Galaxy Z series a smarter and more capable companion for everyday life.