SAS, the leader in data and AI, has announced SAS 360 Marketing AI, a new solution to help marketers build, deploy and scale machine learning models without relying on overstretched data science teams.
Many marketing organisations struggle to translate insight into action. SAS 360 Marketing AI addresses this with purpose-built guided workflows and customisable recipe templates for common marketing uses that help marketing teams move faster from data to decision.
“For the longest time, ownership of analytical intelligence has lived outside of marketing,” said Roger Beharry Lall, Research Director at IDC. “As such, this predictive intelligence was hard to procure, often being costly, complex, and time consuming. Offerings like SAS 360 Marketing AI solution help democratise the skills, knowledge, and trust needed to put predictive AI in the hands of marketers”.
Why it matters to marketers
Turn insight into action faster
- Prepare and assess data quality through automated workflows.
- Train machine learning models with guided, explainable steps.
- Generate and activate scores directly in customer journeys.
- Monitor performance and retrain models automatically.
- Automates data preparation, feature engineering and model training.
- Dramatically shortens time to deployment.
- Identify customers most likely to convert.
- Detect and prevent churn.
- Expand into next-best offer, cross-sell, CLTV and segmentation.
- Customisable recipe templates for common marketing uses.
- Train models using data where it already resides.
- Reduce costly data movement and prep.
- Full visibility into data inputs and outcomes.
- Built-in bias detection and mitigation.
- Automated monitoring and governance.
- Shorten time from insight to action.
- Increase marketing ROI through targeted interventions.
- Improve customer experience with more relevant, timely engagement.