Ask a woman what self-care looks like and chances are the answer won't always involve a spa day, a face mask or an uninterrupted hour with a book.
Sometimes it's ordering the groceries instead of going to
the shops. It's having something in the freezer that can become dinner in 20
minutes, or saying yes to the easier option without feeling the need to justify
it. It might even be five quiet minutes at the end of the day with a cold drink
before someone asks where their shoes are.
For many women, the real luxury isn't necessarily having
more. It's having less to think about.
There is a particular kind of tiredness that doesn't always
come from doing too much. It comes from remembering too much.
The birthday present that still needs to be bought. The
WhatsApp you haven't replied to. What's running low in the fridge. The
appointment that needs to be moved. Whether there's enough dog food until
Friday. What's happening at school tomorrow. And, somewhere among all of that,
what everyone is going to eat tonight.
None of those things feels particularly overwhelming in
isolation. Stack them on top of work, family responsibilities, finances and the
general admin of everyday life, though, and they take up a surprising amount of
headspace.
We know it as the mental load, the largely invisible work of
anticipating, remembering, organising and keeping everyday life moving. It
isn't something carried exclusively by women, and every household divides
responsibilities differently, but for many women that constant background
planning remains very familiar.
Food is a good example.
A meal might only take half an hour to prepare, but dinner
often starts hours earlier in someone's head. What's available? What needs to
be used before it goes off? Do we need to stop at the shops? What can be packed
for lunch tomorrow? Will everyone eat it?
The meal itself might take 30 minutes. Thinking about it can occupy space in your head for half the afternoon.
Perhaps that's why convenience deserves a little more credit
than we've traditionally given it.
We've had a complicated relationship with convenience,
particularly when it comes to food. Somewhere along the way, making things from
scratch became synonymous with making an effort. Pre-prepared ingredients were
a shortcut. Grocery deliveries felt indulgent. Asking someone else to bring
dessert could somehow feel like poor planning.
There is no prize for making Tuesday night more difficult
than it needs to be.
As lives have become busier, convenience has taken on a
different value. It's less about rushing through life and more about being
selective with the time and energy we have.
Keeping vegetables in the freezer means there's always
something available for dinner. Pre-cut ingredients might save half an hour at
the end of a long day. Grocery delivery can give you back a Saturday morning.
Keeping a few drinks chilled means friends can arrive without entertaining
becoming an event that requires three days of preparation.
They're ordinary choices, but perhaps that's what we've
missed in the conversation around self-care.
We've turned looking after ourselves into an activity in its own right. There are morning routines, evening routines, wellness rituals, apps to download, habits to track and endless advice about how to make more time for ourselves.
For someone already carrying a full mental load, self-care
can start to sound suspiciously like another job.
Making life easier can be a form of looking after yourself
too.
Increasingly, we're seeing that thinking reflected in what
people expect from the products they bring into their homes. Speed still
matters, but convenience needs to do more than save a few minutes. Products
need to fit easily into real life, whether that's food that's simple to
prepare, packaging that actually works, versatile staples or drinks that can go
straight from the fridge to the table.
It's a shift brands such as PURA Beverage Co are paying
attention to as well. Rather than asking already-busy consumers to make room
for another product or another routine, the more relevant question is how a
product can fit into the life they're already living.
Sometimes simplicity is enough.
That feels particularly relevant during Women's Month, when
so much of the conversation understandably focuses on what women achieve, lead,
build and contribute.
Perhaps there should also be room to talk about what women
can put down.
Take the shortcut. Serve the easy dinner. Let someone else
bring dessert. Order the groceries. Say no when you don't have the capacity.
Use the 20 minutes you've saved to sit outside with a drink, phone a friend,
play with the kids or do absolutely nothing at all.
Not everything needs to be optimised, perfected or squeezed
into the day.
Sometimes looking after ourselves starts with deciding that a few things simply don't need to be done the hard way.



