Wholesome Naturals Wellness Limited has expanded its brand ambassador family with the unveiling of six individuals and platforms drawn from the worlds of community, creativity, professional communication, natural health and youth.
The announcement was made on September 25, 2026, as part of activities commemorating the birthday of the company’s Founder and Chief Executive Officer, Monsurat Jumoke Abdul-Rahman.
Founded in 2015, the Nigerian wellness company has built its operations around natural wellness products, particularly its black seed range, serving customers, families, partners and distributors in Nigeria and other markets.
Speaking on the selection of the new ambassadors, Abdul-Rahman said the company was looking beyond conventional celebrity representation by choosing individuals and communities whose activities and values reflect the identity it seeks to promote.
“These ambassadors are not just faces of the brand. They are families, communities and voices that already live the values of natural wellness, faith, creativity and care. That is the story we want to keep telling,” she said.
Among the new members is Muslimah Nigeria, a Muslim community platform that focuses on Islamic content, lifestyle stories and useful information. Through the partnership, the platform is expected to connect its audience with Wholesome Naturals’ black seed wellness products while creating conversations around conscious living and everyday wellbeing.
Another member of the 2026 cohort is Muhibah Oluwatobiloba Abdul-Rahman, who represents a younger generation increasingly engaged with conversations around personal wellbeing, exercise and self-care.
Professional master of ceremonies, trainer and communication expert Ifeanyi Martins Achinike, popularly known as Martins The Xtrainer, is also part of the new ambassador family.
Achinike's relationship with the company began after he encountered Wholesome Naturals at an ambassador event. According to the company, he subsequently introduced some of its products into his baby’s personal-care routine.
Following what he described as a positive personal experience, he returned to the brand, eventually becoming part of its wider communication, influence and community engagement efforts.
Fashion entrepreneur and content creator Olatunji Aminat is another addition to the 2026 cohort.
Her first encounter with Wholesome Naturals came through wellness souvenirs she received at a friend’s graduation. One of the products was subsequently given to her mother, while Aminat later used the company’s Black Seed Body Butter during a demanding day of sewing.
What began as an informal introduction to the brand eventually developed into a partnership combining her interests in fashion, creativity and community engagement.
The new ambassador family also features a first for the company with the appointment of four-year-old Alhassan Salimah Ibe, popularly known as Sally, as its first Child Ambassador.
According to Wholesome Naturals, Sally’s family first encountered the company’s Black Seed Honey when she was slightly more than a year old, following a difficult night involving persistent coughing.
The company said her inclusion in the ambassador family reflects its focus on families, inclusion and the next generation.
“Sally reminds us why we started. Wholesome Naturals has always been about homes, children and the next generation we are building for,” Abdul-Rahman said.
Completing the six-member cohort is Hassan Baqy Ayomide, popularly known as Hajibaaqy, a natural health doctor and content creator whose work combines natural wellness education with digital media.
The company also used the occasion to recognise some of its longstanding partners and ambassadors.
Among those recognised was wealth and investment coach Tope Mark-Odigie, popularly known as TMO, who has been associated with the brand as an ambassador for a decade. Media host, lawyer and arbitrator Nyma Akashat-Zibiri was also recognised for her longstanding relationship with the company.
The celebration therefore served not only as a platform for introducing the latest ambassador cohort but also as an occasion to reflect on the company’s decade-long journey and the relationships that have accompanied its growth.
Abdul-Rahman described the journey as one shaped by vision, resilience and the determination to build a Nigerian brand capable of creating lasting value.
“Ten years of building this company has taught me that lasting value is created through people, consistency and products families can trust,” she said.
“Today we celebrate the partnerships that continue to shape the Wholesome Naturals Wellness Limited story.”
The 2026 ambassador initiative, according to the company, is intended to deepen its connection with diverse audiences while reinforcing its identity around natural wellness, family, faith, creativity and community.