The Macallan Joins Phyno’s ‘Let That Sink In’ Listening Party as Olamide, Seyi Vibez Wandecoal, Others Attend.

The Lagos gathering brought together leading names in music and entertainment ahead of the release of Phyno’s 15-track album.

The Macallan joined Nigerian rapper Phyno and Penthauze Music for the listening experience of his latest album, Let That Sink In (LTSI), held on Thursday, October 29, at Atrium by Sora, Trinity Towers, Oniru, Lagos.

The evening attracted an impressive mix of personalities from Nigeria’s entertainment industry, with Olamide, Rudeboy, Seyi Vibez, Wande Coal, Larry Gaaga, and Patoranking among the music stars in attendance. They were joined by media personalities and entertainers, including DadaBoy Ehiz, Deyemi Okanlawon, Uriel, Do2tun and Ushbebe. Also in attendance Hammed Adebiyi, Senior Brand Manager - West & Central Africa, Edrington Portfolio, alongside other guests who gathered to experience Phyno’s latest body of work ahead of its official release on Friday, October 30.

Known for his distinctive blend of indigenous Igbo rap and contemporary hip-hop, Phyno has built a career on a sound that remains closely connected to his cultural roots while reaching audiences across Nigeria and beyond. From his breakthrough projects to more recent releases, the rapper has continued to explore the relationship between language, identity and modern Nigerian music.

With Let That Sink In, he brings together a 15-track collection featuring Seyi Vibez, Wande Coal, Oxlade, Lojay, Fireboy DML, Chike and Jeriq. The line-up draws from different corners of the Nigerian music scene, bringing together established voices and a newer generation of artists. The project follows his 2024 album, Full Time Job, and marks another chapter in his evolving musical journey.


For The Macallan, its association with the listening experience reflects the growing relationship between premium brands and the creative communities shaping culture. Music offers a natural space for these connections, allowing brands to engage audiences through experiences built around artistic expression, shared interests and cultural relevance.

The brand’s presence alongside Phyno also speaks to the intersection of music and contemporary lifestyle, where cultural experiences provide opportunities for audiences to connect with brands beyond traditional advertising. By being part of a gathering that brought together influential voices across music and entertainment, The Macallan participated in a moment shaped by creativity, community and shared cultural interests.

As Let That Sink In makes its way to listeners, the Lagos listening experience adds to the story surrounding the album’s release, bringing together the sounds, personalities and cultural influences that continue to shape Nigeria’s entertainment landscape.