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    Sunday, March 18, 2012

    Red Bull Energy Drink Founder, Chaleo Yoovidhya died at 89



    Chaleo Yoovidhya, the Thai entrepreneur who became a billionaire by developing the popular energy drink Red Bull, died on Saturday of natural causes at the age of 89.
    Chaleo’s company, T.C. Pharmaceuticals, began producing Krathing Daeng – in Thai meaning “red bull” – in the 1970s. The product, which quickly became a hit among truck drivers who needed to stay awake on the road and factory shift workers, was discovered in 1982 by Dietrich Mateschitz, an Austrian who was working for a consumer goods company.
    Forbes magazine ranked Chaleo among the third wealthiest richest man in Thailand and the 205th wealthiest man in the world. His assets are estimated to be worth several billion dollars.
    Mateschitz collaborated with Chaleo and his son Chalerm Yoovidhya to introduce the drink to a global audience. Red Bull was launched in 1984 and is now sold in 160 countries worldwide with annual sales of $5 billion. His eldest son Chalerm Yoovidhya runs the company as well as the family-owned wine business, Siam Winery.
    In addition to Red Bull, Chaleo had controlling interest in the Piyavate Hospital chain and the Siam Winery, the Post said. In Chaleo’s passing, Chalerm now runs Red Bull as well as the family-owned wine business.
    Including Chalerm, Chaleo Yoovidhya is survived by 11 children, five from his first wife and six from his second.he family-owned wine business, Siam Winery.
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