Coca-Cola Tops Brand, But Irish Names Strong

A new survey shows once again that global drinks giant, Coca-cola has topped the Checkout Top 100 Brand list for the 13th year in a row, followed by Cadbury Dairy Milk, but Irish brands remain strong performers in the Irish grocery market in the top 20.

The top ten in the latest Checkout Top 100 Brands listings, produced in association with Nielsen, is dominated by Irish brands, such as
Avonmore in third place, Brennans in fourth, Tayto in sixth and 7Up came 7th for the seventh consecutive year.
Other Irish brands performing well on this year's list include, Dairygold (15), Pat The Baker (19), and Club (20th) ranked highly.
Barrys continues to lead the tea category at 21, ahead of Lyons at 31, while Keelings and Glenisk make it to 26 and 27 respectively.

"Consumer confidence in Ireland is on the rise, and even though the market remains promotion-heavy, it is clear that they are willing to trade up for the brands that gain their trust," commented Jenny Whelan, editor of Checkout.
She also noted that 7Up has now held on to its 7th position in the rankings for exactly seven years.
The highest new entry to the list is Lindt, which comes in at 40.

The Checkout Top 100 Brands is based on branded value sales across the Irish grocery sector, making it the most accurate barometer of the biggest selling brands in the marketplace.
Nielsen measures the sales performance of over 6,500 brands from over 200 product classes in compiling the report.

September 11, 2017