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    Saturday, January 27, 2018

    CNN is the Second Most Polarizing Brand In America, Can You Guess the First?

    As the old saying goes, never discuss Trump Hotels or CNN at the dinner table. Maybe it doesn’t go exactly like that, but it might as well. After all, according to a survey of thousands of people around the country from Morning Consult, there are no more divisive brands in America than those two.

    This tweet pretty much encapsulates the why for both


    From award shows to soda commercials, politics is increasingly seeping into most facets of American culture. As a result, brands that were once dutifully neutral have taken bold stands, and others have been involuntarily dragged into controversy. Morning Consult used a wealth of consumer tracking data – 336,370 survey interviews in the last three months – to determine which brands are the most politically divisive. Explore the rankings below, and read the full methodology here.
    As for the survey, Morning Consult asked a mix of Republican, Democrat and independent adults about more than 1,900 brands and whether they had a favorable or unfavorable view of each one. The report then broke out the top 30 as ranked by the biggest difference in net favorability.

    Here are the full results:

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