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    Thursday, August 16, 2018

    Google Provides Data on US Political Advertising

    Google, Alphabet's leading subsidiary has added a section to its twice-yearly transparency report to show who buys US election ads on its platform and how much money is spent on political advertising, the search engine giant said on Wednesday.

    The move follows similar steps from Twitter and Facebook in late June, as social media platforms face the threat of US regulation over the lack of disclosure on such spending.

    The new data from Alphabet's Google gives details on advertisers who have spent more than $500 on political ads from May 31, 2018.

    With a spend of $629,500 (roughly Rs. 4.4 crores), the Trump Make America Great Again Committee, a fundraising organisation for President Donald Trump and Vice President Mike Pence, stood as the top US political ad spender, according to the data.
    Google said it would update the report every week and the public can view new ads that get uploaded or new advertisers that decide to run ads.
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