As we celebrated
Nigeria’s Independence at The New Afrika
Shrine, a key Lagos landmark brimming with historic and cultural relevance, Jameson
Irish Whiskey created an immersive brand experience by transforming The Shrine
into an Afrocentric festival.
True
to the Jameson Connects vibe, The
Shrine featured live body art by artist Michael
Umoudit, the Jameson Barbershop in
partnership with celebrity barber Kayzplace, interactive bond and connect zone
with a mix of games such as Ayo, Jenga, Table Tennis and Foosball whilst guests
tucked into gourmet junk food like the Jameson infused barbecue ribs.
Guests were refreshed with the signature Jameson Palm Wine Twist, a perfect
infusion of Jameson Irish Whiskey, Palm Wine and Naija spirit, the Jameson Ginger Melon and Jameson, Sprite & Lime cocktails
served by international mixologist Kurt Schlechter.
Award-winning duo
Black Motion, thrilled the crowd with
their fusion of Afrohouse and live percussion followed by a moving performance
by altè artist BOJ whilst Seun Kuti was at home with the Egypt 80 band, elevating the atmosphere
with his amazing vocals and incredible saxophone performance.
Check
out pictures from the event below!
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