More Winners Emerge in Hero Beer Consumer Promo

L-R: Marketing Director, International Breweries Plc, Ms. Tolu Adedeji, Nollywood Actor/Director and Hero Brand Ambassador, Nkem Owoh; a winner of the ongoing Hero National Consumer Promo tagged ‘HEROnaires Mega promo’, Mr. Ugwuanyi Emmanuel; National Sales Director, Mr. Godwin Oche and Marketing Manager, Hero Larger, Obumneke Okoli, both of International Breweries, at the presentation of prizes to winners in Onitsha, Anambra State…11/26/2018.

Hero Lager, a leading quality beer brand and one of the national treasures from the stable of International Breweries Plc, a proud part of the AB InBev family, has rewarded another set of 43 consumers with cash prizes and gifts in its ongoing national consumer promo, tagged, HEROnaires Mega Promo, 2018 Edition.
The winners emerged at various draws held across the country, bringing the total number of consumers who have won N1 million and other consolation prizes to 97 since the promo kicked off on 1st October, 2018. The HEROnaires Mega promo is a reward scheme offering consumers who are above the legal drinking age of 18 with N1 million weekly wins for 17 weeks as well as cash prizes of N50, 000 over the next two months.

“As a business, our dream is to bring people together for a better world. We are therefore delighted that Hero Lager is able to reward and empower loyal consumers via this exciting and life-changing promotion. We are committed to impacting lives for good and putting smiles on the faces of our consumers by creating an opportunity for them to become millionaires,” said Marketing Director, International Breweries Plc., Mrs. Tolu Adedeji.

“We encourage all our existing and potential consumers who are within the legal drinking age to participate in the ongoing promo and increase their chances of belonging to a tribe of HEROnaires,” she added. “As we enter the season of sharing, caring and giving, what better way is there to salute our teeming consumers than avail them with the opportunity to become success stories as HEROnaires.”
On how to be the next HEROnaire, Tolu explained that all consumers need do is to simply text HERO and the unique code under the crown cork to 3810 and they will be eligible for the draws and subsequent entries will qualify consumers for the weekly cash prize of N1 million and other mouth-watering consolation prizes.

Marketing Manager, Hero Lager, Obumneke Okoli, said, “HERO has continued to inspire Nigerians on their journey and helping them to achieve heroic feats and giant strides. Our products are highly famed for quality and also the exceptional consumer experience they provide. We are happy because this platform is an avenue that is translating the dreams of our consumers into reality.”
It will be recalled that HERO Lager started its journey from the Eastern part of Nigeria in 2012 and this sojourn has so far seen it attain and achieve HEROic feats as the preeminent beer brand in the region and a market leader in its category.
Consumers are encouraged to follow @HeroLager on Twitter and Instagram to find out more about becoming #heronaires and more updates on the promo.

About International Breweries Plc.
International Breweries Plc, is a proud part of the world's largest brewer, Anheuser-Busch InBev, (AB InBev). International Breweries Plc was established in 1971 and was listed on The Nigerian Stock Exchange in 1995. The Company AB InBev consolidated its business stakes in Pabod Breweries Limited, Intafact Beverages Limited into its majority ownership of International Breweries Plc in a merger that was concluded in December, 2017.
Anheuser-Busch InBev, AB InBev, is the world's largest brewer with over 400 beer brands. Our Dream is to bring people together for a better world. Beer, the original social network, has been bringing people together for thousands of years. We  are  committed  to  building  great  brands  that  stand  the  test  of  time  and  to brewing the best beers using the finest natural ingredients.

November 29, 2018