NBA, YouTube Launch Channel For Sub-Saharan Africa

The National Basketball Association (NBA) (and YouTube  today announced the launch of the NBA’s first YouTube channel dedicated to fans in sub-Saharan Africa. In addition to featuring two live games per week in primetime for the rest of the 2018-19 season, including the Playoffs, Conference Finals and The Finals, the NBA Africa YouTube channel (https://bit.ly/2Y9m0fa) will celebrate the impact of African players in the NBA.  The channel will also showcase the league’s long history of growing basketball at all levels across the continent and using the game as a platform to inspire and empower African youth.

Two live games will be shown each week for the remainder of the 2018-19 seasons as well as in the playoffs through the NBA Finals.
Other original content will include a weekly magazine show, documentaries on current and former African NBA players and the league’s efforts to boost basketball in Africa as well as inspire and empower African youth.
“As we enter the home stretch of the NBA season and teams fight for playoff positioning, we look forward to bringing the excitement of the NBA to more fans in sub-Saharan Africa while celebrating the NBA’s rich history and bright future in Africa,” NBA Vice President for Africa Amadou Gallo Fall said.

The NBA became the first professional sports league to partner with YouTube and launch its own channel in 2005, a channel that has generated more than 5.4 billion views.
There were 13 African-born players on NBA rosters when the season began and more than 80 current or former NBA players are from Africa or have direct family ties to the continent.
The NBA and world governing body FIBA announced last month plans for a 12-team Basketball Africa League across the continent.
AFP

March 20, 2019