The apple soft drink brand which is the flagship brand of The La Casera Company has urged Christian faithful to imbibe a healthy living habit through fruit consumption during this Lenten period, according to a statement from the firm.
It noted that using fruits to break during fasting helps to ensure the body got rehydrated quickly.
Speaking further, the brand handlers said that apples which are particularly suitable for the purpose of breaking fasts are rich in anti-oxidants and help to reduce the risk of heart disease, obesity, and type 2 diabetes.
“Apples as part of our regular diet also help reduce the risk of heart disease, stroke and prevention of certain types of cancer. Apples and fruits in general always provide nutrients for health and for maintaining our bodies,” it stated.
The Managing Director, TLCC, Mr Chinedum Okereke, stated that the brand felt it necessary to support its teeming consumers and other Christians during the Lenten period.
‘‘We view our consumers as members of one big happy family and so we journey with them as they navigate the various aspects of their lives, in this case, the spiritual aspect.’’
“Our brand is also mindful of the economic situation of many Nigerians, which is why we have maintained a price of N100 for our 50cl which even offers 20 per cent more content. We hope to be able to maintain this price point for as long as possible, just to ensure our consumers get the best quality at an affordable price.’’
Okereke added that “La Casera is always looking at new ways to delight all our consumers and so we put a lot of creative consideration into our brand. We ensure that we are ahead of the curve, while still retaining the high quality we have always been known for. This is one of the reasons we have the highest percentage of real apple juice in the soft drink market.’’
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