Mercedes Benz S-Class, Range Rover Autobiography Lead Nigeria’s Luxury, Super SUVs

German automaker, Mercedes Benz, has over the years remained a formidable force in the luxury vehicle business. And more than 90 years after it came into the scene, its products are still making waves globally including Nigeria.

A number of other automakers that came much later including a British super luxury brand, Land Rover, maker of Range Rover models, have taken a cue from Mercedes Benz.

In Nigeria, the Mercedes Benz S-Class and Range Rover Autobiography have just been declared the luxury car and luxury sport utility vehicle of 2019 respectively.
The Mercedes Benz S-Class emerged the luxury car of the year ahead of the BMW 7-Series and Porsche Panamera.

Head, Marketing, Weststar Associates Limited, Beatrice Oyesile, received the S-Class award in Lagos, which was presented by the Zonal Commanding Officer (Zone 2) of the Federal Road Safety Corps, Samuel Obayemi, on behalf of the organisers of the event.

In the SUV, the Nigerian auto industry’s organisers gave the segment’s prize to the Range Rover Autobiography. It was presented by the organisers through Obayemi to the General Manager, Marketing and Corporate Communications at the Coscharis Group, Abiona Babarinde
Mercedes Benz credits the S-Class as one car that makes history time and again, not just by raising the standard, but advancing it in unimaginable ways.

The vehicle is said to have been equipped with special features that enable it to anticipate the road ahead.

For instance, it says, “Today’s S-Class previews the future of driving. It can change lanes with a tap of your finger. Slow itself for a tollbooth or exit; turn a traffic jam into easy street, and watch out for danger ahead, even when it’s coming from behind.”
The car is said to have that pioneered 100 per cent LED lighting throughout and adapts its brilliant active LED headlamps to curves and vehicles ahead.

Its ultra wide beam technology is credited to help the high beams illuminate the roadsides better.

Athletic and elegant-looking, the presence of the S-Class is described as majestic.

From its double-bar grille to its tail lamps, every detail is said to advance deep tradition: groundbreaking innovation wrapped in trendsetting style.
Apart from Range Rover Autobiography winning the Luxury SUV of the year award, Coscharis also got another award through Babarinde, who was recognised as the Media/PR Manager of the year.

Babarinde, who represented Coscharis Group at the event, applauded the choice of the Range Rover Autobiography as the winning brand in the category as he confirmed that the vehicle was revolutionary, reliable and a class on its own in the luxury SUV segment.

Obayemi was reported in a statement as commending Coscharis Motors for maintaining the global standard of positioning the brand overtime to the ever dynamic Nigerian market as the sole franchisee of the Jaguar LandRover brand in Nigeria.
Coscharis Motors’ efforts in the luxury segment of the automobile industry were also recognised at another award event organised by The Nigerian Automotive Industry Award where the Jaguar XJ was awarded the luxury car of the year.

The Range Rover Autobiography runs on a five-litre, supercharged, V8 engine that delivers 518 horsepower.

The super luxury vehicle is mostly driven by business moguls, movie stars and royal people.

Considered as the top-of-the-line Rover, the vehicle easily represents the holiest combination of off-road prowess and unabashed luxury, according to auto analysts at boston.com.

They state, “The SUV sits majestically on 21-inch wheels, but its stately looks belie its off-road prowess, thanks to its locking rear differential and Land Rover’s Terrain Response system.£

President of Coscharis Group, Cosmas Maduka, commenting on these awards in a statement, dedicated them to the organisation’s ever loyal customers for their consistent patronage and acceptance of the brands over the years with a promise to continually create more value in the automobile industry in Nigeria across board.

“There can’t be another best way to end a very challenging business year in 2019 than with this set of prestigious awards as a recognition of hard work made possible by our hard working team across board who despite all odds has consciously strived to deliver value for money at all times for the benefit of our numerous stakeholders.”

Punchng

December 29, 2019