"WeCrashed: The Rise and Fall of WeWork," will follow
"the greed-filled rise and inevitable fall of WeWork, one of the world's
most valuable startups, and the narcissists whose chaotic love made it all
possible," Apple TV+ said in a statement.
Founded in 2010, WeWork was built on the model of shared office
space, combining both flexibility and user-friendliness. A start-up with a
dynamic and innovative image, WeWork quickly won over investors, reaching a
theoretical valuation of $47 billion in January 2019.
The group was preparing its entry on the New York Stock
Exchange with great fanfare, but within weeks it suffered a catastrophic
downturn and had to cancel. On the front lines was Neumann, managing director
and co-founder of the company, a marketing and sales genius but also a man also
prone to excess and wild unpredictability.
To save WeWork from bankruptcy, its main shareholder,
Japan's Softbank, had to inject several billion Dollars and shunted Adam
Neumann aside.
Oscar winner Jared Leto, long accustomed to colorful roles,
will play Neumann alongside Anne Hathaway, also an Oscar winner, who plays
Neumann's wife and WeWork co-founder Rebekah, who has a personality as volatile
as her husband's. She, too, had to leave the group in 2019.
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