The deal, terms of which were not disclosed, was made last
month and confirmed by Selz in a blog post. US media reported the acquisition
on Tuesday.
Selz's operations could help Amazon to fend off challenges
from the fast-growing Canadian-based firm Shopify, which offers a similar
service to retailers.
Martin Rushe, founder and chief executive of Selz, said in
the blog that the company had "signed an agreement to be acquired by
Amazon and are looking forward to working with them as we continue to build
easy-to-use tools for entrepreneurs."
Contacted by AFP, Amazon confirmed the acquisition but
declined to comment on any future plans for the platform.
The deal comes with Amazon under heightened scrutiny from
antitrust enforcers around the world for its growing role in online shopping.
The company has argued that it does not play a dominant role
in overall retail sales despite its large share of online sales in the US and
other markets.
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