The moves reflected easing tensions between the U.S. company
and the Australian government, a day after the country's parliament passed a
law forcing it and Alphabet Inc's Google to pay local media companies for using
content on their platforms.
The new law makes Australia the first nation where a
government arbitrator can set the price Facebook and Google pay domestic media
to show their content if private negotiations fail. Canada and other countries
have shown interest in replicating Australia's reforms.
"Global tech giants, they are changing the world but we
can't let them run the world," Australian Prime Minister Scott Morrison
said on Friday, adding that Big Tech must be accountable to sovereign
governments.
Facebook, whose 8-day ban on Australian media captured
global attention, said it had signed partnership agreements with Schwartz
Media, Solstice Media and Private Media. The trio own a mix of publications,
including weekly newspapers, online magazines and specialist periodicals.
Facebook did not disclose the financial details of the
agreements, which will become effective within 60 days if a full deal is
signed.
"These agreements will bring a new slate of premium
journalism, including some previously paywalled content, to Facebook," the
social media company said in a statement.
The non-binding agreements allay some fears that small
Australian publishers would be left out of revenue-sharing deals with Facebook
and Google.
"It's never been more important than it is now to have
a plurality of voices in the Australian press," said Schwartz Media Chief
Executive Rebecca Costello.
Facebook on Tuesday struck a similar agreement with Seven
West Media, which owns a free-to-air television network and the main
metropolitian newspaper in the city of Perth.
The Australian Broadcasting Corp has said it was also in talks
with Facebook.
Google Australia managing director Mel Silva said in a
statement published on Friday the company had found a "constructive path
to support journalism".
She thanked Australian users of the search engine for
"bearing with us while we've sent you messages about this issue".
Facebook and Google threatened for months to pull core
services from Australia if the media laws, which some industry players claim
are more about propping up ailing local media, took effect.
While Google struck deals with several publishers including
News Corp as the legislation made its way through parliament, Facebook took the
more drastic step of blocking all news content in Australia.
That stance led to amendments to the laws, including giving
the government the power to exempt Facebook or Google from mandatory
arbitration, and Facebook on Friday began restoring the Australian news sites. -Reuters
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