UNWTO invited the UN Educational, Scientific and Cultural
Organization (UNESCO) to contribute to the UNWTO Inclusive Recovery Guide,
Issue 2: Cultural Tourism. This is the second set of guidelines relating to the
socio-cultural impacts of COVID-19 issued by UNWTO and will continue to be
revised, as the situation evolves.
The publication draws on the insights and expertise of the
two UN agencies to analyse the impact of the pandemic on their respective
sectors. This includes how lost revenues are severely impacting communities,
heritage sites, cultural events, spaces and institutions, while also weakening
destinations’ competitiveness and market differentiation. The guidelines on
cultural tourism also stress the need for support from policymakers to ensure
the relevance of culture in the emergency and contingency planning within
tourism destinations.
Alongside the new guidelines, UNWTO is urging the cultural
tourism sector to create participatory governance structures, bringing together
artists, creators, tourism and culture professionals, the private sector and
local communities, for an open dialogue, data exchange and real-time solutions.
The document also advocates for better urban–rural connections so as to ensure
the benefits of both culture and tourism are enjoyed as widely as possible.
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