In response to the economic melt-down occasioned by the global outbreak of Coronavirus pandemic, and the urgent need to realign marketing and branding strategies in a post-recession Nigerian economy, stakeholders and thought leaders in the marketing communications industry are set to converge for an industry summit.
The summit, scheduled for Thursday, 25 March 2021
(between 9am-4pm GMT), which has the theme: Brand Management Imperatives &
Challenges in a Post-Recessionary Nigerian Economy, is organised by MARKETING
EDGE, Nigeria’s leading marketing and brand-focused magazine.
Tagged MARKETING EDGE Inaugural Virtual Integrated
Marketing Communications (IMC) summit, the simulated event will have some of
the best minds in the marketing communications industry and other corporate
titans dissect contemporary market situation, as the competitive structures of
markets and brands have been redrawn by the effects of economic downturn.
Among the galaxy of industry eggheads scheduled to
speak at the summit include: Steve Babaeko, president of the Association of
Advertising Agencies of Nigeria (AAAN); Femi Adelusi, president of the Media
Independent Practitioners Association of Nigeria (MIPAN); Tade Adekunle,
president of the Experiential Marketers Association of Nigeria (EXMAN); Oti
Ukubeyinje, president of the Association of Digital Marketing Practitioners;
and Emmanuel Ajufo, president of the Outdoor Advertising Association of Nigeria
(OAAN).
Other panellists also include: Preetesh Sewraj, CEO of
Loeries; Ifeoma Dozie, director of marketing and communications at SSA,
Mastercard; Nkiru Olumide Ojo of Standard Group Johannesburg; Tunji Adeyinka of
GMD Republicom Group.
Also on the bill are Andrew Hanlon, managing director
of TVC Communications; Richard Iweanoge, GM of consumer marketing at MTN; Jude
Odia, MD of Starcom Media Perspectives; Brenda Nwagwu, MD of QVT Media Ltd and
Elo Umeh, CEO of Terragon Group. Click on www.marketingedge.com.ng
for more details.
The round table discussion will feature the
aforementioned outstanding professionals, titans and gladiators in the
corporate world as speakers and panellists.
While commenting on the summit, John Ajayi, publisher and CEO of MARKETING EDGE, noted it was another offering from the publication’s stable in setting the agenda for the industry and also fulfilling its objective of promoting the brand idea. He explained that the summit proposes an action agenda for executives to address in preparing their brands for the challenges of economic recovery.
“Our agenda is concerned with reinventing marketing
strategy for a new market environment, prioritising market sensing, innovating
radically in brand strategy, re-thinking marketing communications, developing
value-based competitive advantage, and repairing damaged value chain
relationships,” he explained.
Mr. Ajayi opined that the challenge for executives is
to prepare for the post-recession environment by re-examining the fundamentals
of their brands and business models to deliver the superior value which will be
demanded by post-recession customers.
“We are excited to introduce MARKETING EDGE Quarterly
IMC virtual summit as a premier event that will bring together the best minds
in all IMC sectors at the highest level. This has become expedient in view of
the fact these uncertain times call for collaboration and conversation as we
adjust to the fast changing pace of the industry across sectors.”
He concluded: “As an agenda-setting publication,
stakeholders expect much from us especially at this critical time. This is our
little way of stimulating meaningful and result-oriented conversations in the
IMC as it recovers from its myriads of challenges. It is also a way of
accomplishing our self-appointed task of promoting the brand idea.”
0 comments:
Post a Comment