The organiser of the bootcamp, SystemSpecs, providers of
Paylink, made this disclosure recently during the formal announcement of the
expression of participation to MSMEs across Nigeria for the free seminar
supported by Google.
Through a series of online trainings, MSMEs in Nigeria will
be equipped with the relevant digital skills necessary to drive and scale their
businesses in the digital era, recover from the impacts of the coronavirus
pandemic, as well as sustain their business on a long term.
As a developing country, MSMEs form the bedrock of
enterprise and employment in Nigeria. A statement by the Ministry of Trade and
Investment, says Nigeria’s over 37.07 million MSMEs, account for more than 84
per cent jobs in the country. MSMEs also account for about 48.5 per cent of the
gross domestic product (GDP), as well as about 7.27 per cent of goods and
services exported out of the country.
The Ministry of Trade and Investment further stated that
Micro-enterprises, which are the smallest businesses, account for the bulk of
the MSMEs in Nigeria, with 36,994,578 enterprises (about 99.8 per cent).
Commenting on the partnership, SystemSpecs’ Executive
Director, Corporate Strategy, ‘Deremi Atanda, said: “With more than 41 million
MSMEs spread across the length and breadth of the country, it is clear that if
these enterprises are empowered to attain their true potentials, they would
significantly impact all strata of our economy and society at large.
“This is one of the reasons we have partnered with Google, a
reputable organisation that deals with businesses across various segments of
the Nigerian marketplace, to equip enterprises in the micro, small and
medium-scale cadre with key requirements to thrive in a post-COVID economy. It
is our conviction that MSMEs are an essential stakeholder group in the Nigerian
project and we are committed to advancing their causes.”
Covering themes that include brand building, business growth
and tools for business management and to hold on selected days in the months of
March, April and May 2021, the training leverages Google’s Digital Skills
Africa programme for existing and prospective Paylink subscribers.
“COVID-19 forced many businesses to re-think their
strategies and challenged long-standing entrepreneurial approaches. Among
others, it brought forth the need to adopt a digital-first strategy in order to
reach an extensive and largely unexplored market and ultimately grow
bottom-line,” said Google Nigeria’s Country Director, Juliet Ehimuan.
“While a number of MSMEs are aware of this progressive
direction, many are not. As with our other trainings, partnering with
SystemSpecs to train current and prospective Paylink customers will go a long
way in empowering more stakeholders in Nigeria’s MSMEs space,” Ehimuan added.
Paylink.NG is a secure and seamless solution that helps
individuals, MSMEs, religious organisations, not-for-profits, social media
sellers, crowd funders, event planners, freelancers and others, to receive
payments through multiple means, by sharing a customised link.
Google, a global tech leader, is committed to helping
millions of people across the world leverage diverse opportunities available to
find jobs and grow their career or business. The firm is now also assisting to
accelerate economic recovery through technology, tools and training that help
businesses, communities and people grow stronger and faster.
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