According to the latest research from
Strategy Analytics,
the global smartphone shipments will rebound +6.5% YoY to reach 1.38 billion
units in 2021. The growth is driven mostly by the improved economic situation
as the COVID-19 pandemic weakens, a growing stock of
aging smartphones and the
operator/vendor push for migration to
5G.
Abhilash Kumar, Smartphone Analyst at Strategy Analytics,
said, “For 2021, we believe Xiaomi will emerge as the third largest global
smartphone vendor surpassing Huawei. Xiaomi has been performing well in the
India and Russia markets, and has also been very aggressive in Central &
Eastern Europe and Western Europe.”
Commenting on the regional outlook of the Chinese vendors,
Linda Sui, Senior Director at Strategy Analytics, added, “2021 is going to be
the year of Chinese smartphone vendors. In Asia Pacific, vivo, Xiaomi and OPPO
will become top 3 players driven by aggressive marketing, expanding channel
footprints and competitive pricing.”
The report also notes that in Africa & Middle East,
Transsion will pass Samsung as the largest vendor with Samsung falling to
second place. Xiaomi will surge into third place ahead of Apple. In the Western
European markets, Xiaomi will solidify its grip on third place after Apple and
Samsung.
