By joining the roster of Commercial Affiliates for the
upcoming tournament, Hisense will be involved in a programme that will range
from on-site engagement opportunities to logo visibility across various
platforms to global advertising campaigns. The collaboration, which began in
2017, in advance of the FIFA World Cup™ in Russia, also includes the
opportunity for Hisense to present specially created, video-on-demand
programming to its customers using past FIFA World Cup content, delivered
through its integrated VIDAA smart TV platform.
“It gives me great pleasure to welcome Hisense on board as
an Official Sponsor of the FIFA World Cup, and we are delighted to partner with
this internationally respected brand, which also has a growing presence in the
sports market,” said FIFA Secretary General Fatma Samoura. “FIFA and Hisense
are both focused on technology, innovation and giving people the best possible
experience. I am confident that this collaboration will support the global objectives
of both organisations and contribute to the success of what is sure to be an
amazing event next year.”
“Continued investment in world-class sporting events
represents Hisense’s determination to become a global brand,” said Jia Shaoqian,
the CEO of Hisense Group. “It helps Hisense build stronger relationships with
its global consumers and accelerates the company’s globalisation process. It
also creates a solid foundation for Hisense to compete with the world’s most
innovative and leading brands in order to also become a premier global brand.”
According to research around the event, the sponsorship of
the 2018 FIFA World Cup Russia™ boosted awareness of Hisense TV in China by 12%
and globally by 6%, with strong performances in the United Kingdom, France,
Canada, Russia, Spain and Japan.
Hisense currently has more than 90,000 employees worldwide,
together with 16 industrial parks and 16 research and development centres,
which comprise a multinational collaborative research and development system.
Its business includes multimedia, home appliances, IT intelligent information
systems and the modern service industry, while its products have been exported
to over 160 countries and regions. According to an independent research and
consultancy firm, Hisense remains the world’s fourth-largest TV maker in terms
of unit shipments (per 2020 figures).
The FIFA World Cup is a celebration for global football and
an essential opportunity for brands to showcase innovative technological achievements
and enhance fans’ viewing experience. Hisense drives innovation to provide
multiple solutions for the increasingly diverse needs of consumers and to boost
industry development.
The FIFA World Cup Qatar 2022 will take place from 21
November until 18 December 2022. For more information on the event, visit
FIFA.com.