The World Tourism Organization (UNWTO) has called for a more
equal and sustainable future for tourism.
The global tourism body made this known earlier this month
at the ITB Berlin when the Digital Meet-up of the Travel Industry held between
March 9 and 12 focusing on the global restart of tourism, what this means for
sustainable development and equality and how innovation and communication can
help build the sector we need for the future we want.
It also featured key insights from both public and private
sectors. The event showcased how addressing plastic waste and pollution within
tourism can support the sustainable recovery of the sector in the aftermath of
the pandemic, noting both the progress that has been made and the challenges
still to face.
“As the United Nations specialized agency leads the restart
of global tourism following the unprecedented crisis caused by the COVID-19
pandemic, the three virtual events brought together voices from across the
sector at the leading trade fair. Against a backdrop of ongoing uncertainty,
UNWTO outlined a positive narrative for tourism, stressing its historic ability
to lead from the front and adapt to new challenges” the statement from UNWTO
said.
Delving on less waste and more opportunity, the first event
themed “Eliminate. Innovate. Circulate: Strategies from the Global Tourism
Plastics Initiative” hosted jointly by UNWTO, the United Nations Environment
Programme (UNEP) and the Ellen MacArthur Foundation examined how addressing
plastic waste and pollution within tourism can support the sustainable recovery
of the sector in the aftermath of the pandemic, noting both the progress that
has been made and the challenges still to face.
In the second virtual event themed Changemakers: Female
entrepreneurs driving the SDGS, UNWTO against the backdrop of Women’s History
Month hosted a special panel on female entrepreneurs within tourism. The event
featured presentations by the five female winners of the UNWTO SDGs Startup
Competition, outlining how their enterprises can contribute to addressing key
issues such as gender equality, poverty alleviation and providing decent work
for all.
Also at ITB Berlin, UNWTO looked ahead to tourism’s restart
by bringing together leading voices from across the media to explore the need
for a new narrative to fit the rethink and restart of tourism with
sustainability as the driving goal.
The “Communications for Recovery: “Protecting those Groups
Most Affected in and Beyond the Tourism Crisis” event featured expert
participants from Google Arts & Culture, the BBC, Euronews and Voyages
Afrique, alongside high-level private sector participants from Expedia and
Stark Communications. The panel identified how the pandemic has changed the way
the media present tourism and promote destinations, with members universally
expressing their optimism in tourism not only returning to growth but also both
tourists themselves as well as stakeholders across the sector taking a greater
interest in the impact of tourism on communities and people and planet.
Alongside hosting events, UNWTO also contributed expert
insights to a discussion on Tourism for Sustainable Development. The event was
organized by the German Ministry for Economic Cooperation and Development (BMZ)
and the German Corporation for International Development (GIZ).
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