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    Thursday, June 17, 2021

    Paul Pogba Removes Heineken Bottle from Press Conference

    French footballer, Paul Pogba, removed the Heineken beer bottle from in front of him at the press conference after the Euro 2020 match against Germany.

    The Euro 2020 is producing breathtaking football action on the field but there have been a few off-the-field incidents too that have made headlines. After Cristiano Ronaldo's gesture of removing Coca-Cola bottles during the pre-match press conference ahead of the Hungary showdown, Paul Pogba has done something similar at the post-match press conference after the Germany clash.

    Pogba, attending the presser after France defeated Germany 1-0 in their opening Euro 2020 match on Tuesday, spotted a Heineken beer bottle placed on the table in front of him. He picked up the bottle and placed it under the table. There were a few Coca-Cola bottles placed too but unlike Ronaldo, Pogba had no problem with the aerated soft drinks.

    Pogba, who is a devout Muslim, refrains from consuming and even endorsing alcoholic products. He is the second one to make such a gesture towards a sponsor of the tournament. While it was the religious belief that saw Pogba remove the Heineken bottle, Ronaldo had done so with Coca-Cola due to health reasons.

    A spokesperson of the tournament had even put light on the matter, explaining why these bottles are kept on the table. “Players are offered water, alongside Coca-Cola and Coca-Cola Zero Sugar, on arrival at our press conferences,” a spokesperson had said.

    Will Pogba's gesture cost Heineken too?

    Both Pogba and Ronaldo are among the biggest superstars in world football. After Ronaldo snubbed Coca-Cola at the presser, the beverage-maker's brand valuation reportedly sank by USD 4 billion. Coca-Cola's stock prices immediately went down after Ronaldo's gesture and the same could happen with Heineken. Coca-Cola's stocks had immediately gone down from $56.10 to $55.22, taking a 1.6% dip after the Ronaldo incident at the press conference.

    Though Ronaldo's popularity and reach across the globe, in comparison, is way bigger than that of Pogba's, the Frenchman is also a hugely popular player. Pogba is considered among the finest midfielders in the world and plays club football for Manchester United, one of the most popular and successful clubs in Europe.

     

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