Even though the initial announcement on Twitter read as
though the company was accepting Dogecoin for regular food items, a subsequent
tweet posted at least two hours after the first one, clarified that the company
was open to accepting the digital currency for 'Dogpper,' the dog treat it
introduced in 2019.
Dogecoin was started as a joke but has been popularised
immensely by billionaire Elon Musk, who often tweets about it. His takes on
Twitter have often been the reason why the cryptocurrency's stocks have
rallied.
On July 27, Burger King Brazil first tweeted: "Hi, tudo
bem Dogecoin? Remember this day: Burger King Brazil Is Now Accepting
Dogecoin!" It also added hashtags Dogpper, BKDogpper, and SayYesToDogecoin
to its tweet.
The next post came the same evening, two hours after the first one. The fast-food company asked if you were out of reais, the official currency of Brazil. "Purchase with DOGE. It's Burger King revolutionising galaxies once again. We are accepting the most beloved crypto, Dogecoin as payment for Dogpper. Buying is easy, go there on the website," it further wrote in its tweet (translated).
Each Dogpper is a meat-flavored bone-shaped treat priced at
3 DOGE (roughly $0.63). The company has asked customers to purchase no more
than five dog treats at a time for availability reasons.
Burger King first launched its line of dog treats in 2019;
however, this is the first time they have been available for crypto.
Will Burger King Fully Adopt Crypto?
It is not clear if this deal is a sign that the company
plans to accept cryptocurrency on a broader scale in the future.
The Dogpper is a limited-time offer. Some proceeds will go
toward the animal protection agency Petlove. Furthermore, the offer is not
exclusive to Dogecoin holders; the company is also accepting payment in reals,
the official currency of Brazil.
Those factors suggest that the offer is not strictly about
examining the viability of cryptocurrency payments.
This is not the fast food chain’s first foray into
cryptocurrency. In 2017, the company’s Russian division launched a token called
Whoppercoin. That cryptocurrency is now defunct.
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