• Latest News

    Thursday, July 15, 2021

    Twitter to Shut Down Disappearing 'Fleets' Feature

    Twitter will shut down its ephemeral posts feature called Fleets on 3 August after the product failed to gain traction with users.

    The shutdown comes just eight months after the social media platform rolled out Fleets to all its users globally, and just one month after it began testing advertising within the feature.

    In a blog posted this morning by Ilya Brown, Twitter's Head of Product, the company said it had not seen an increase in the number of new users posting Fleets as it had hoped.

    "Using our learnings from Fleets, we’ll focus on creating other ways for people to join the conversation and talk about what’s happening in their world," Mr Brown wrote.

    "We’re evolving what Twitter is, and trying bigger, bolder things to serve the public conversation. A number of these updates, like Fleets, are speculative and won’t work out.

    "We'll be rigorous, evaluate what works, and know when to move on and focus elsewhere. If we're not evolving our approach and winding down features every once in a while – we're not taking big enough chances."

    Fleets - a take on the term fleeting moments - were designed to help users feel more comfortable participating on the platform in a "lower pressure way" without the need to worry about retweets and likes, the organisation said when they launched the feature last November.

    • Blogger Comments
    • Facebook Comments


    Item Reviewed: Twitter to Shut Down Disappearing 'Fleets' Feature Rating: 5 Reviewed By: BrandIconImage
    Scroll to Top