The physical event will take place at ExCeL London on
Monday, November 1-Wednesday, November 3, 2021, and will be followed by WTM
Virtual – November 8-9, 2021.
WTM London will be one of the first key opportunities for
those working in the world’s travel and tourism to reunite in person as the
industry embarks on the road to recovery.
The new hybrid format means buyers and exhibitors will be
able to conduct business face-to-face – then the virtual element enables
companies and organisations to increase their brand awareness and join
networking opportunities – even if they are not able to physically attend the
show.
An important advantage is the fact that all exhibitors who
exhibit at the physical event will automatically be included in WTM Virtual as
part of their package.
The physical event will feature all the elements for which
WTM London has become well-known, including the UNWTO & WTM Ministers’
Summit, Responsible Tourism Awards, headline speakers, seminars, speed
networking, research & trends, Travel Forward – the co-located travel
technology show and more. There will also be exclusive networking opportunities
for senior buyers to do business.
Simon Press, WTM London’s Senior Director, said:
“WTM London is always a crucial time for the industry to
gather together, in order to plan, network and generate ideas. This year it is
vital for us to meet face-to-face, to renew business relationships and forge
new partnerships as we look to recover.
“As well as 40+ years of experience organising physical events,
the WTM team has been organising successful virtual shows over the course of
the pandemic, which means we have unrivalled skills and knowledge to create an
exciting, must-attend hybrid show.
“We organised a very successful Arabian Travel Market (ATM)
in Dubai in May – which was the largest face-to-face travel and tourism event
in the world since the start of the pandemic.
“ATM combined a four-day in-person event with a virtual
event a week later, and generated very positive feedback from participants. The
event shows how the hybrid format can offer the best of both worlds and support
the industry in recovering, rebuilding and reconnecting as quickly and
efficiently as possible.”
Press added: “Recent research has demonstrated that buyers
can’t wait to get back to physical events – and trade shows in particular – to
look for new business opportunities.
“WTM London hybrid show will enable all delegates to keep
ahead of their competitors and promotes themselves to a global audience.
“We offer virtual booths combined with an onsite brand
presence and new digital tools to generate business leads and keep up to date
with the latest industry trends.”
WTM London is working closely with local authorities, ExCeL
London, Public Health England and Transport For London to ensure the highest
possible levels of health and safety for attendees.
The global travel industry will attend WTM London to unite, generating business and ideas that will fuel the recovery of the travel and tourism industry
Those who wish to register can do so from this link .
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