The event, which was held on Friday and themed “Rethinking
the Blue Ocean Strategy in Uncertain Times”, was organised by Marketing EDGE, a
brand-focused magazine. It had in attendance, brands, marketing and marketing
communications icons and practitioners.
Members of the State’s Executive Council and those of All
Progressives Congress (APC) led by the party’s chairman in Lagos, Hon. Tunde
Balogun, joined the Governor to receive the award.
Sanwo-Olu, who is also named Marketing Ambassador, pledged
his commitment to the growth of the profession by sustaining the State’s
investment in requisite infrastructure that would create a resilient economy
and city in which the Brand and Advertising industry would thrive.
The Governor acknowledged the transformation recorded in the
industry, which, he said, has been occasioned by injection of funds into the
creative sector to support the growth of local advertisers. The outcome, he
noted, has ended the period when practitioners needed to fly to Cape Town,
Durban and Johannesburg in South Africa before shooting good television
commercials for their clients.
He said: “Today is for celebrating ourselves, our craft and
achievements as marketing communications professionals. Over the last five
decades, the marketing communications profession has evolved remarkably to
become a window for the world to see the creativity that resides within us.
“The story has continued to change with improvement and
global visibility. Let me assure you, it can only get better from here. The
infrastructure we are creating are gradually giving you the scenic settings you
require for great Television Commercials that can earn more prestigious laurels
from across the world.”
Sanwo-Olu told the gathering that his administration was not
unaware of the greater impact which a flourishing creative sector and advanced
technology would have on the growth of brands, stressing that his Government
was currently supporting thousands of youths in the creative sector in order to
boost capacity and knowledge.
He added that 3,000 metro fibre optics being rolled out
across the State would also boost quality of the output in the Brand and
Marketing industry when the fast Internet infrastructure is launched.
“All of these are to let you know that my administration is
a part of the marketing and marketing communications family. I know the
importance of the industry and I am committed to its continued growth. That is
the reason we are building a resilient and livable city that you and your
clients will someday be proud of,” Sanwo-Olu said.
The Governor said Lagos had benefited immensely from the
ingenuity and knowledge of brand and advertising practitioners, recalling some
of the strategic counsel he received from industry professionals during the
trying days of his administration.
Sanwo-Olu expressed his gratitude to the industry
practitioners for founding him worthy of the honour and promised he would
always rely on the expertise in the industry to achieve his goals as the Chief
Marketing Officer of Lagos State.
Earlier, the publisher of Marketing EDGE, Mr. John Ajayi,
said the summit had evolved over the years to become a brand on its own. Those
honoured at the event, he said, were assessed and confirmed to be change agents
promoting future-fit businesses in the age of new normal.
In an Instagram post on Saturday, Mr Sanwo-Olu said he
received the award with “deep sense of humility”.
“After accepting the honor, I thanked the organizers and
attendees and enjoined them to help tell the story of Lagos through the brands
they manage and promote,” he wrote.
“I reminded them that every year, at the annual Cannes Festival, the winning campaigns are not the ones which tell the stories of commercial brands. Rather, the winners are the ones who tell stories of people, places, and the triumph of the human will and spirit above adversity.”
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