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    Friday, September 17, 2021

    Full Sail IP Partners Acquires Odwalla Brand from Coca-Cola

    Full Sail IP Partners, a Warburg Pincus-backed investment firm has acquired the rights to the Odwalla food and beverage brand from The Coca-Cola Company, as it looks to revive the brand after the soft drinks giant discontinued it last year.

    According to Reuters, Odwalla is the first acquisition Full Sail IP Partners has made since its launch as a joint venture between Warburg Pincus and brand licensing specialists LMCA.

    Founded in 1980, Odwalla offered plant-based fruit juices, smoothies and energy bars.

    Over the past 40 years, Odwalla has created fruit juices, smoothies, and energy bars for consumers with fresh, plant-based ingredients.   

    "We’re thrilled that Odwalla, with its long history of innovation, high levels of brand awareness and reputation for great products, will be our first acquisition,” says Alan Kravetz, chief executive officer, Full Sail.

    “We look forward to providing consumers with the best tasting, artfully crafted functional beverages and foods to allow them to snack well, feel well and live well

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