According to Reuters, Odwalla is the first
acquisition Full Sail IP Partners has made since its launch as a joint venture
between Warburg Pincus and brand licensing specialists LMCA.
Founded in 1980, Odwalla offered plant-based
fruit juices, smoothies and energy bars.
Over the past 40 years, Odwalla has created
fruit juices, smoothies, and energy bars for consumers with fresh, plant-based
ingredients.
"We’re thrilled that Odwalla, with its
long history of innovation, high levels of brand awareness and reputation for
great products, will be our first acquisition,” says Alan Kravetz, chief
executive officer, Full Sail.
“We look forward to providing consumers with
the best tasting, artfully crafted functional beverages and foods to allow them
to snack well, feel well and live well
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