Addy Awofisayo, YouTube Content Partnership
Manager, Sub-Saharan Africa, said in a statement that the programme was an
opportunity for local creators to take their content creation to the next
level.
Awofisayo said that 20 creators with eligible
channels would be selected to win a production stipend of $1,000, which would
be for the acquisition of production equipment to advance their YouTube
careers.
She said that the selected creators would also
have the opportunity to attend a week-long intensive ‘Creator Camp’ as well as
learn new skills and access mentorship by the YouTube NextUp partnership team.
According to her, the YouTube NextUp programme
is available to creators who are committed to advancing their YouTube careers
and producing fresh and compelling content.
‘’Eligible channels for selection into the
YouTube NextUp programme should have 10,000 to 100,000 subscribers and at least
three pieces of original and native video content uploaded in the past three
months.
‘’Channel accounts must be compliant with the
YouTube community guidelines and have no strikes. Participation in other
YouTube creator masterclasses is also a basis for acceptance.
“We believe that the next generation of
successful creators is already honing their skills on YouTube.
‘’We are excited that the support from the
YouTube NextUp programme will take creators to the next level in their YouTube
careers, enabling them to develop whole new genres and online experiences for
audiences around the world,” she said.
Awofisayo said that applications for the
YouTube NextUp programme are currently open on YouTube NextUp, each creator
must submit an entry form along with the video the creators are most proud of.
She said that the video should best represent
their technical production skills, creativity and storytelling ability.
According to her, the creators also need to
write an essay in not less than 200 words on ‘Why should you be selected? Among
others.
She said that judging would involve the
evaluation of the creator’s submitted video and essay along with a general
evaluation of their channel.
The content manager, said that YouTube,
through programmes like YouTube NextUp, had a long-standing commitment to being
an advocate for and ally to the diverse communities that reside on the platform
Awofisayo said YouTube would continue to
expand its efforts to support marginalised and underrepresented communities.
She said that in Nigeria, over 500 channels
now have over 100,000 subscribers while in South Africa over 250 channels now
have over 100,000 subscribers.
According to her, this is an increase of over
60 per cent, year on year as of June this year.
She said that the percentage of YouTube
channels in Nigeria making seven figures or more revenue in Naira had now increased
by 100 per cent year on year.
According to her, South Africa also now has an
increase of 70 per cent of channels making six figures or more in revenue in
Rands, year on year in the period under review.
“YouTube creators are already doing what they
are passionate about and making money from it.
“YouTube NextUp aims to take them to the next
level in terms of income generation and professionalism,” Awofisayo said.
Since its launch in May 2005, YouTube had
become the world’s most popular online video community allowing billions of
people to discover, watch and share video.
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