- Digital platform GROHE X wins Red Dot Award Brands & Communication Design 2021 in new “Digital Solutions” category
- Starting point for a new era of brand experience: customized content for B2B target groups meets space for personal exchange
- A complete success: around 222,000 visitors have already explored GROHE X since the launch
Prof. Dr. Peter Zec, initiator and CEO of Red Dot,
emphasized the importance of digital solutions for the success of brands and
companies – especially today: “As an award winner, GROHE has proven that they
think ‘outside the box’.
The brand knows how to act quickly in times of crisis and
use upheavals for new design approaches. In this way, they master important
challenges and also make a valuable contribution to the further development of
society.”
With GROHE X, LIXIL in EMENA has developed the first digital
platform of its kind in the industry for its GROHE sanitary brand together with
strong partners VOK DAMS, IBM and D’art.
As a content hub tailored to the interests of B2B target
groups for product presentation, inspiration and know-how transfer combined
with exchange opportunities with experts as well as service-oriented offers
such as tutorials and specialist events, GROHE X allows visitors to experience
the brand individually.
Since its launch in mid-March this year, GROHE X has quickly
proven to be a success. The outstanding visitor numbers – currently 2,500 daily
– prove that GROHE X is a spot-on creative solution for the communications
challenges both of today and the future.
GROHE X is thus seen as a driver of innovation in its own right,
serving not as a replacement for traditional communication, but as a starting
point for a new era of brand presentation and communication in the B2B world:
GROHE X already presents itself as an alternative that is flexible enough to
keep pace with the rapid developments in communication.
“GROHE X is much more than a digital trade show replacement
and the 35,000 visitors and 70,000 views in the first week alone have proven us
right,” commented Jonas Brennwald, Leader LIXIL EMENA and Co-CEO Grohe AG. “The
platform is designed to perfectly position our communication for the future.
We are delighted that with the Red Dot award we have now
also received international confirmation that we have created something that is
not only well designed, but also an extremely successful brand communication
tool.”
With around 20,000 entries, the annual Red Dot Award is one
of the largest design competitions in the world. Its origins date back to 1955
and the famous Red Dot award has long since established itself as one of the
most coveted seals of quality for good design.
From products, brand communication and creative projects to
design concepts and prototypes, the Red Dot Award documents the most important
trends worldwide.
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