Maria Posada, vice president of digital guest experience for
Burger King North America, said in a statement that it was a
"natural fit" to partner with Robinhood to offer crypto to customers
with current conversation around cryptocurrency.
The fast-food chain is "offering crypto in a way that’s
accessible and digestible (literally and figuratively) – through our
food," she said.
Through Nov. 21 or while prizes last, Royal Perks members
who spend $5 or more on the Burger King app, website or in-restaurant using
"My Code" (a code requested during checkout) at participating locations
will be rewarded with cryptocurrency.
"The primary prizing offered is Dogecoin, a few lucky
members could receive a full Ehtereum or Bitcoin," Burger King said in a
release.
Eligible Royal Perks members will be given a crypto coin
when making a qualifying purchase with a limit of one prize code per day. As of
Monday, 20 Bitcoin, 200 Ethereum/Ether and 2,000,000 Dogecoin were available.
The fast-food chain shared a promotional series of videos on
YouTube "How to Crypto with Burger King."
Then wait for an email with instructions on how to claim the
crypto on the Robinhood mobile application in your Robinhood Crypto account.
Existing Robinhood Crypto users do not need to create a new account.