The company, which recently changed its name to Meta, also
said in its quarterly content moderation report that bullying and harassment
content was seen between 5 and 6 times per 10,000 views of content on
Instagram.
The social media giant, long under scrutiny over its
handling of abuses on its services, has been in the spotlight after a former
employee and whistleblower Frances Haugen leaked internal documents that
include research and discussions about Instagram's effects on the mental health
of teens and on whether Meta's platforms stoke divisions.
Haugen has said the documents show the company picked
profits over user safety. Meta disputed this characterization, saying the
documents were being used to paint a "false picture."
The documents, which were first reported by the Wall Street
Journal, have spurred calls for Meta to be more transparent and have raised
questions over whether metrics such as prevalence give the full picture of how
the company handles abuses.
Meta said its bullying and harassment numbers only captured
instances where the company did not need additional information, such as a
report from a user, to decide if the content broke its rules.
They said that of the 9.2 million pieces of content the
company removed from Meta for breaking its bullying and harassment rules, it
found 59.4 percent proactively.
"Bullying and harassment is a unique challenge and one
of the most complex issues to address because context is critical," the
company's global head of safety, Antigone Davis, and product management
director Amit Bhattacharyya said in a blog post. -Reuters
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